E-commerce: A new marketing breakthrough for small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, the author learned that the largest sports shoes production base in Jinjiang, Fujian, many shoes in the appreciation of the renminbi, raw material prices, especially the large increase in labor costs under the influence of multiple factors, generally feel that this year's profit margins are shrinking.

Observers believe that this is a microcosm of the plight of SMEs in general, strengthen the information construction, especially the application of E-commerce site will be promising, is expected to become a powerful tool to release the above pressure.

It is reported that the network and E-commerce has been regarded as the direction of enterprise information development. Vigorously develop business E-commerce sites, means the enterprise can realize the transaction through the network, is the enterprise simplifies the logistics, the capital flow best way, in the purchase, the production and the sale and so on many links reduces the cost, simultaneously also will greatly enhance the enterprise service quality and the product quality, and promotes the product price to a certain extent.

The sales staff of a company in Guangdong told the author use the enterprise website to carry out network marketing, can speed up the order processing, shorten the manufacturing time, in one day, even within one or two hours can deliver the goods to the customer, realizes the capital acceleration turnover, but also may carry on the real time cost accounting for each order, then offers the quotation, Shorten the settlement cycle.

However, according to incomplete statistics, China's Internet enterprises accounted for only 20%-30% of all enterprises, the use of the network to carry out business activities of the enterprise is less, the majority of business E-commerce is still in the information release, collection, Exchange stage, the formal signing of orders and contracts, payment and distribution activities are basically under the net. By contrast, most businesses in the United States generally use the Internet to carry out extensive business activities, with nearly 70% of business practices being done on the Internet.

Experts said that the domestic enterprises to develop e-commerce is a long way to go, on the one hand, the government should rely on guidance, enterprises themselves also need to attract enough attention, on the other hand, the quality of Internet basic services to keep up. The author from the domestic domain name registration and web hosting service provider era interconnection to understand that small and medium-sized enterprises to build e-commerce sites for space requirements are relatively high, most enterprises choose their own VPS host or server hosting to meet the needs of the site operation. In the domestic market "up" sound, the company recently launched the China Telecom Room server hosting up to 1000 yuan preferential activities, aimed at attracting and promoting the construction of small and medium-sized network marketing platform.

According to statistics, 07 E-commerce market turnover exceeded 700 billion yuan, is expected to break through 1 trillion in 2008. Its impetus mainly comes from the increase of price and labor cost, the great impact on the traditional business model of the enterprise, "change is thought through", Believe that E-commerce can provide SMEs with a new marketing breakthrough. At the same time, increased government support, as well as the great business opportunities brought by the Olympic Games, will also become an important driving force.