The most important feature of the otaku is that they rarely go out and try to reduce all kinds of expenses, but they also need a normal life, so e-commerce is a new way to trade through Internet. When the economy is so depressed, it is booming and flowers.
In the China Electronic Commerce Research Center released the "2012 (China) E-commerce Market Data Monitoring Report" showed that the first half of 2012, the domestic E-commerce service enterprises have reached 38,780, more than 2008 10,540, increased 28,240, China's E-commerce market volume reached 3.5 trillion yuan.
In recent years, the electric dealers, first happy enclosure, expand the scope of marketing, and then create their own brands, profiting from it, and even extend the tentacles to the logistics and other fields to reduce expenditure. In a disorderly war, the elimination of the strength of the weak enterprises, the electric business is more prosperous.
The biggest advantage of e-commerce is the low price, because it reduces the cost of intermediaries. Also because of its price advantage, in the economic depression period, the development is increasingly swift and violent. Now, you can almost buy on the network any goods you want to buy, cheaper prices, home delivery, save time and labor and so these advantages also make otaku women formed a "new small-scale peasant economy."
Traditional small-scale peasant economy is a self-sufficient natural economy, while the new small-scale peasant economy is a kind of self circulation which can meet the demand of life through network.
E-commerce to fully meet the growing number of otaku female groups of the various needs of the same goods at a cheaper price to sell, is the most attractive to the electricity business. Comparatively speaking, the real shop rent price is expensive, the maintenance expense high problem causes it to shrink gradually, the traditional business model has been subjected to the huge impact.
As the financial crisis hit, businesses in the US business center withdrew their stores, with vacancy rates reaching their highest level in 13 years. The closure wave also swept through Madrid, the Avenida M40 Business Center, once considered one of the best commercial centres in the Madrid region, declared bankrupt in early 2010.
Best Buy, the world's largest retail appliance and electronics retailer, abruptly announced on February 22, 2011 that it would close its 9 stores in mainland China and close its retail headquarters in Shanghai. While Best Buy threatens to never give up the Chinese market, it is no good for its comeback.
Staples, America's largest office-supply retailer, announced in September 2012 that it would reduce the size of its physical stores and increase investment in the online and mobile sectors. The company plans to close 45 stores and some deliveries in Europe before the end of fiscal year 2012. Before the end of fiscal year 2015, about 15% of the North American shop area was cut. The world's leading home building materials retailer Home Depot, after the successful landing in China, not only did not expand, but the shrinking year after year, is the outgoing "Close all stores in China, the full exit from the Chinese market" news. But there is still rumors that Home Depot is not withdrawn from China, but with Jingdong mall cooperation, the Chinese online market. Home Depot also said that will be professional retail stores and online sales of the dual form.
Housing economy era, traditional business how to deal with economic depression: first, to advance with the times, to participate in the electric business War, the second is to the length of their own, tapping the power of the short.
Traditional business compared to the biggest advantage of electric power is the consumer experience, the reality is that the virtual network can not be. This experience not only includes the customer experience of the product, but also includes more services. Increasing and emphasizing experience is the best way for traditional business to overcome electronic commerce.
The economic depression, the number of otaku women surge, while promoting the development of the electric business. To meet the needs of otaku, broaden the commercial channels, become a traditional business to withstand the economic winter of a magic weapon.