E-commerce brings multiple conveniences to enterprises

E-commerce not only includes business and service online transactions, but also involves the whole social production from "supply" to "need". The buyers, sellers, suppliers, service providers, partners and other roles, the use of Internet service system has been organically combined. Can carry out point to point and the opposite point of marketing work, greatly enhance the market efficiency and efficiency. In short, e-commerce brings enterprises multiple convenience and profit sources.

One, expand the market Channel-happy horse first for enclosure

Diligence is certainly not the only factor in winning, but in this channel for the king, sales success in the era, which enterprises have been able to stimulate direct consumers, the development of potential consumers, cover the target consumers effective channels, the equivalent of the enterprise has occupied most of the market. Although the impact of market share of the mechanism and instability factors have a lot, but the advantages of market channels, often determines the market income of the day scale to the channel side down.

Enterprises in the tireless development channels, maintenance channels, management channels, the traditional marketing channels focus on shopping malls, supermarkets, stores and other terminal channels, telemarketing channels, television broadcast newspapers and other media channels. The common disadvantage of these channels is that their cover range is limited, the cost is high, the interaction is poor, the manifestation form is unitary. Marketing war focus is usually on the end of the fight, similar products or brands are difficult to show a large advantage. Enterprises are often to 1 years to 3 years to complete the regional investment, target channel expansion, but in just a few weeks because the effect is not good and forced to cancel. It is because through a place of channel business, can not reflect the local market stability and prospects.

E-commerce as the world's most open marketing channels, has covered nearly 500 million domestic netizens, more than 1 billion of foreign netizens. Although there are dozens of strong e-commerce platform, tens of thousands of development in the electric business enterprises. E-commerce marketing experts think that the huge market cake compared to. The potential of China's e-commerce market is still far from being discovered, and traditional enterprises are in the market opportunity of happy enclosure. The time and energy costs of expanding the market are much less.

Through the flash, the picture, the text, the sound, the 3D technology, the interactive platform and so on various means support, has formed one to make the consumer feel relaxed freely the multiplex marketing channel. The enterprise can exploit the marketing channel of e-commerce in happy Enclosure, use the marketing mode of Consumer-to-consumer, business-to-business, b2m and so on to measure the coincidence degree between the strategic target and the electric business model, and create the most efficient marketing channel with the lowest cost.

Enterprises can cooperate with the mature electric business, in a few days can quickly test the national market feedback, so that the immediate adjustment of marketing strategy. It can increase the market coverage rate while protecting the existing market utilization rate. The temptation point is that the stage of e-commerce revenue earnings, will be the outbreak of growth to the enterprise with considerable surprise. This is also a special advantage that traditional channels cannot surmount.

Second, increase the brand influence-the wine is also afraid of the alley deep

In the era of information explosion, an ordinary white-collar workers work and life every day, surfing the internet, watching TV, newspaper and magazine, commuting by bus, Subway, walking, every day intentionally or unintentionally receive business information, will reach hundreds of or even thousands. But the brand information that can make the memory profound is very few. This is the real wine is also afraid of the alley deep, and then a good brand if the static waiting for new and old customers to come, will only silently in the market competition is eliminated.

Because, the quality of products, price advantage has not been the main weapon to stimulate consumers. This is why many propaganda effects and the actual effect of "days difference" of health care products, medical equipment, cosmetics, real estate and so on, can be exaggerated publicity to sell so hot reasons.

At this time the most critical is the effective dissemination of brand information, brand image of the vivid authority, brand advantage of the strong stimulus. The key point of spreading brand influence to target consumers is the precise and extensive channel of communication. E-commerce not only covers a wide range, but also effectively through a variety of forms to strengthen the brand influence, in the process of publicity directly formed sales. Regardless of potential consumers in any location in the country, they have the opportunity to understand and purchase the corresponding products through the E-commerce platform at the first time.

Third, enhance the enterprise roi--enjoy the profits of the electric dealer

Dangdang set up 9 years after the start of profit, Jingdong Mall was founded 12 has not yet been profitable. To explore the profit margins of e-commerce, we must reflect on these have grown up for years, unusually strong but not profitable electric business giants. But in fact, they can be seen in depth, although they are not profitable in the short term, but they do not affect their future profits, say more straightforward. is a lot of e-commerce sites do not profit, not because they do not have the ability to profitability, but to do a large pocket, to achieve an explosion of a bumper harvest and their own.

Beijing time December 8, 2010, China's E-commerce companies Dangdang on the NYSE listing, trading code for "DANG", financing scale of 272 million U.S. dollars. Dangdang Market Rose 7.72% the next day. Dangdang in the most appropriate time to choose the listing, the first to achieve the Profit-mart model. and Jingdong Mall

April 18, 2011, the Russian Digital Sky Technology (DST), in Jingdong Mall's third round of 1.5 billion U.S. dollars in financing, DST to 500 million U.S. dollars in exchange for 5% of Beijing's shares. This means that Jingdong valuations have reached 10 billion U.S. dollars, after the three major domestic internet giants-Baidu, Alibaba and Tencent. Although the 1.5 billion financing can not represent the Beijing-east profiteering, but fully embodies the Beijing east at full throttle and with super strong market firepower, ready to ruthlessly cut off the Chinese digital electric dealer's huge cake. Jingdong's IPO is only a matter of time, and its listing will also be hugely lucrative.

Business E-commerce In fact can also be profiteering, as long as product quality, price, style, publicity, service a certain link has advantages, can bring unexpected surprises to enterprises. Taobao, a seller of textile Products 3 drilling Shop For example, due to good reputation, accurate use of Taobao's various marketing tools and mastered the marketing skills. Stable sales every day in more than 50,000 yuan, the profit is about 20,000 yuan, the monthly net profit of more than 600,000 yuan. The monthly return on investment has reached 600%, is already a windfall profits.

Dangdang and Jing Dong net simple contrast, just explain these giant electric dealer's profiteering direction, of course not to let all enterprises also imitate them for several years not profit only for happy horse enclosure, this is absolutely dangerous things. On the contrary, is to sue the enterprise initially do not set the target too big, do not want to surpass some industry giants in a few years time, down-to-earth is always the immutable rule of the market.

Iv. reducing the cost of enterprises--to achieve light travel

1, control the marketing cost

Marketing costs occupy more than 50% of the operating costs of enterprises, but also the most difficult to control the cost of enterprises, but too much repression of cost expenditure is likely to lead to the entire marketing process failure. Through Network marketing and E-commerce, it can improve marketing efficiency and reduce sales costs. Through E-commerce platform, enterprises can seek the most favorable price suppliers and the highest bidder in the world. Reduce the intermediate link, human communication costs, and thus reduce the staff wages, welfare, office and other series of costs, while increasing profitability.

2. Avoid storage pressure.

In the traditional market operation, most of the first has the production after the sale, especially the period of hot sales and raw materials supply instability, warehouses have to store a large number of goods. Many companies, although the value of tens of millions, but often do not get 1 million of the cash. The fundamental reason is that the real money actually becomes a commodity hoarding in the warehouse. Not only brings great pressure on warehousing, but also the huge instability market risk is likely to make these goods not cheap promotional items, companies are always on the edge of the dangerous cliff tightrope.

Through E-commerce platform, can be accurately based on orders to drive goods. or through small-scale sales testing, to predict the phased sales of products, thus staged production. The most critical point is the quarterly product, even on a certain platform is not suitable for two times sales. can also get some of the relatively low level of consumption of the platform, such as group buying, Taobao, market and so on the site to deal with dumping. These big discount products have become the favorites of many netizens. And merchants at this time, in fact not only not lose money, but also reduce inventory pressure, increased cash flow.

3. Reduce the pressure of cash flow. In the past market operation, the enterprise must first have the team, the product, the propaganda, the channel, can formally start the operation. And in E-commerce virtual platform, enterprises can even from other brands, take the product pictures and instructions, you can start sales. Boundaries, only orders issued by the supplier directly to the delivery. This situation in Taobao shop, very common, many shopkeepers are completely 0 of the business.

Many enterprises use this method often after the construction of the consumer platform is completed. With the major brands of manufacturers and distributors to cooperate, do not purchase any products, only by the other side first to provide commodity information, by the electric business platform managers to upload information and sales promotion. After the successful sales, the electrical business Platform staff in accordance with the discount purchase price to the brand to pay the cost of the brand to ship. E-commerce platform exists only as a trading place, without having to bear the cash flow pressure of purchasing products and hoarding products.

The advantage of e-commerce is: convenient, open, flexible, efficient, can reduce the cost of enterprises, increase brand advantages, improve market profits. Here, any well-known brands are difficult to form a strong monopoly pattern, all enterprises and emerging brands have great opportunities, is the development of enterprises to create marketing myths the best platform.