E-Commerce business website Promotion Program

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Due to the particularity of E-commerce Web site audience, the site should be in the construction of "customer experience" in the first place, in the layout of the page should focus on the needs of customers, the degree of convenience.

In the column planning aspect, the product and the information also should cater to the user's liking, the user most wants to understand the information, the user most likes the information, to the user most important information, should be reflected in the page, lets the customer see the commodity to produce the purchase desire.

In search engines, a website 80% of traffic from the search engine, whether it is conducive to the inclusion and ranking of the site to a large extent related to the site traffic and customer conversion rate, because the site must be optimized for search engines.

The following is aimed at "Yxshop Yi Mall" http://b2c.changehope.com Network Promotion Program

First: Data collection and statistics

1. Market demand Analysis

2. User Structure Analysis

3. Market competition Analysis

4. Analysis of purchase behavior

5. Analysis of the present situation: competitor analysis, advantage and disadvantage analysis.

Second: Website platform analysis and diagnosis

At present, the site program is not conducive to search engine searches and crawl, and contains a lot of errors. It is recommended to use open source mature program for 2 times development. (Easy to think mall is a business free open source Mall, can be self-development two times) the structure of the site is clear, the program in line with the search engine and customer experience is an important part of the promotion.

Third, the network detailed promotion plan

1. Development of objectives:

Tasks to be completed, including IP,PV,UV, customer conversion rates, registered users. Increase the market share how much. Number of sales. Increase the brand awareness of how much. Increase the degree of customer satisfaction. and the completion time.

2. The initial promotion of the website:

Search engine Optimization (SEO), the current site more than 80% of the traffic depends on the search engine, so the site must be optimized for search engines. Increase the likelihood of customers discovering and accessing the site. Login to major search engines and industry portals, wikis. Establish links with partners or industry portal sites. Cooperate with other departments of the company to carry on the network media propaganda to the website. network resources Cooperation, the use of network sharing resources to promote the site and products, increase the number of visits, enhance customer awareness of the brand, search engine rankings and the authority of the site. Network hype, early network due to limited brand influence, the use of network hype can quickly improve well-known all, to achieve the initial effect.

3. Website Operation period Promotion:

Targeted online advertising. Such as Ali mother, Google Adsense, such as PPC network ads.　　Combining industry portal, local life community and target customer network for advertising. The use of network software to the expert point of view to promote the site, combined with e-books, free content, such as a series of valuable free products, viral marketing to spread Word-of-mouth, enhance brand awareness, to enhance customer recognition target mail promotion, collect the target customer's e-mail, targeted customers for the delivery. Including news, information, product introduction and so on. Membership marketing, on the network of small and medium-sized sites for membership license marketing, increase marketing into the face. You can extend the offline network to all parts of the network. Network research, regular health or Life promotion network research, accurate research can quickly receive the target customer feedback information, and strengthen brand guidance.

4. Website Maturity Promotion:

Public relations promotion, use the blog, the Community forum, the network activity carries on the brand Authority establishment. To make the purchase of customers into the purchase behavior. Promotional activities, in a special period, the use of gifts or concessions to promote the product. Can bring traffic and consumption behavior in a short time. Special project planning, various types of holidays, anniversaries, special events, large-scale publicity, such as the naming of a network event, the organization of network activities, in the network into product promotion. Set up network coupons, trial installed, lotteries and other forms, retain old customers, increase duplication of consumption, enhance the website stickiness. Join the Consumer-to-consumer platform or business Platform Network shop, the formation of Independent mall, intermediary platform, offline entity multiple-clock sales model.

5. The website and the life of the product.

Website and products in peacetime to promote the integration into life. Add Web sites or products to any office location. such as envelopes, business cards, boxes and other places, enterprise internal identification, company printing goods, partners and other places in-depth website or product promotion.

IV: Expected income and effectiveness assessment

Conduct an effective evaluation of network promotion measures. Flow statistic analysis, customer source, stay, and customer conversion rate. Improve or cancel the bad promotion plan. Increase the effective promotion program input. Evaluate the ROI, including input-output ratio, generate brand value, brand authority, customer satisfaction and other marketing programs analysis.