E-commerce can not only look at the immediate interests

The biggest charm of e-commerce is that it can be separated from the traditional market, such as rent cost, storage cost, staff working time, trading distance and other hardware conditions. A second time will be able to share the world's business opportunities, so that the supplier and demand side to achieve information docking. Thus saving the time and communication costs to find each other in order to achieve in the shortest possible time to complete the transaction. Increase the efficiency, is to increase the profit rate and profitability. But the most critical point is that business e-commerce, not only to see the immediate benefits, but ignores the long-term benefits.

vegetable wholesalers in remote rural areas of Heilongjiang can sell potatoes to southern cities such as Hainan through the Internet, and can even sell them directly to foreign markets such as Russia and Romania. As long as attention to the quality of goods and transport links, traders can in a day time, the merchandise sold to several or even dozens of different regions and countries of customers.

such as through the traditional business model, not only through the buyers, distributors, wholesalers and other links, layers peel off profits. The key is that vendors can never travel dozens of regions or even countries to negotiate product cooperation, even to some regions can not accurately find the target customers, the early traffic and communication costs have been far higher than the profit of goods, which is also a lot of products in the past can not be sold to the field of the fatal reasons. And E-commerce will be the original high cost of sales maintenance, reduced to negligible.

Taobao shop, Pat Nets and other Consumer-to-consumer platform and Jingdong, Mai Lin, when the platform, such as enterprises or individuals, as long as you can find high-quality sources of supply, can also operate dozens of or even hundreds of kinds of products. Do not worry about product promotion, sales, these will have E-commerce platform to consider. Enterprises only need to be in the sale, by downstream suppliers or distributors direct delivery. And many from Taobao from scratch, become millionaires, the owner of the venture to do "crazy vote" of the group purchase site, it is fully benefited from E-commerce this special platform advantages. In the traditional market business model, it is completely unthinkable.

Operating products or services online, the location advantage of the terminal store will often determine the performance and success or failure. The end of the propaganda radiation effect determines the size of the flow of people, but also determines the sales of large and small, almost in an irreversible role. In the world of E-commerce, no matter how large-scale e-commerce sites, are composed of English and digital domain name to enter, marketing key depends on the promotion of skills rather than the length of the domain name.

E-commerce not only includes business and service online transactions, but also involves the whole social production from "supply" to "need". The buyers, sellers, suppliers, service providers, partners and other roles, the use of Internet service system has been organically combined. Can carry out point to point and the opposite point of marketing work, greatly enhance the market efficiency and efficiency. In short, e-commerce brings enterprises multiple convenience and profit sources.

Diligence is certainly not the only factor in winning, but in this channel for the king, sales success in the era, which enterprises have been able to stimulate direct consumers, the development of potential consumers, cover the target consumers effective channels, the equivalent of the enterprise has occupied most of the market. Although the impact of market share of the mechanism and instability factors have a lot, but the advantages of market channels, often determines the market income of the day scale to the channel side down.

Enterprises in the tireless development channels, maintenance channels, management channels, the traditional marketing channels focus on shopping malls, supermarkets, stores and other terminal channels, telemarketing channels, television broadcast newspapers and other media channels. The common disadvantage of these channels is that their cover range is limited, the cost is high, the interaction is poor, the manifestation form is unitary. Marketing war focus is usually on the end of the fight, similar products or brands are difficult to show a large advantage. Enterprises are often to 1 years to 3 years to complete the regional investment, target channel expansion, but in just a few weeks because the effect is not good and forced to cancel. It is because through a place of channel business, can not reflect the local market stability and prospects.

E-commerce as the world's most open marketing channels, has covered nearly 500 million domestic netizens, more than 1 billion of foreign netizens. Although there are dozens of strong e-commerce platforms, tens of thousands of development in the electric business enterprises, but the face of huge market cake compared. The potential of China's e-commerce market is still far from being discovered, and traditional enterprises are in the market opportunity of happy enclosure. The time and energy costs of expanding the market are much less.

Through the flash, the picture, the text, the sound, the 3D technology, the interactive platform and so on various means support, has formed one to make the consumer feel relaxed freely the multiplex marketing channel. The enterprise can exploit the marketing channel of e-commerce in happy Enclosure, use the marketing mode of Consumer-to-consumer, business-to-business, b2m and so on to measure the coincidence degree between the strategic target and the electric business model, and create the most efficient marketing channel with the lowest cost.

Enterprises should be good at cooperating with mature electric dealers, in a few days can quickly test the national market feedback. To adjust the marketing strategy immediately. It can increase the market coverage rate while protecting the existing market utilization rate. The temptation point is that the stage of e-commerce revenue earnings, will be the outbreak of growth to the enterprise with considerable surprise. This is also the traditional channel difficult to surmount the special advantage!