E-commerce case analysis: Lenovo Sunshine Shopping Mall

Recently, Lenovo Sunshine Online site will be its sub-channel-Sunshine Shopping Mall (digistore.lenovo.net) to replace the Ecshop shop system, fundamentally solve the original http://www.aliyun.com/zixun/aggregation/ 36896.html "> Mall system brings many problems, and provide users with a more enjoyable online shopping experience."

Case overview

With the rapid development of the domestic e-commerce market, as the leader of more than 25,000 employees ' computer market, Lenovo Company has also paid more and more attention to its development in the Internet and E-commerce market. Lenovo Sunshine Online is Lenovo's customer service portal, which provides network value-added applications for its product users. One of the Sunshine Shopping mall to provide users with virtual point card, extended warranty services, computer peripherals, digital electronics, such as the nine major plate near thousands products, as well as the characteristics of the partner products. Through the Sunshine Shopping mall, users can enjoy the expert-level computer maintenance services and buy Lenovo products.

Lenovo's Challenge

Now, the domestic computer market competition is more and more fierce and brutal, as the market leader of Lenovo, its pressure is naturally not small. Lenovo must continue to develop more products and open up more sales, increase its domestic computer sale, including the opening in China's online mall-Lenovo Sunshine shopping mall.

However, Lenovo's products are numerous, its users are countless, this is Lenovo Sunshine Shopping mall system security and stability requirements are very high, the shop system product release, management, promotion and other aspects of the requirements are also very high.

Lenovo's products and corresponding advertising updates are very fast, therefore, Lenovo needs of the shop system, can update the product to make a quick response, once the new products, optimized search technology can enable netizens to find in search engines, and shop managers can be in the first time, very efficient to inform consumers to buy , and offers simple and convenient shopping processes and a variety of means of payment.

Solution

Ecshop Shop System System architecture, database, procedures and other aspects of the design are completed by senior professionals, to ensure that Lenovo Online mall running stability, security and efficiency. Ecshop is also very customizable and can quickly set up a large web site such as Lenovo Online Mall.

Through Ecshop sales, advertising, promotions and other functions, Lenovo Online mall managers can set up ads and promotional information at any time, so that their product followers can be faster and more accurate access to information. In addition, the fast shopping cart process makes it easier and quicker for customers to make orders, which improves the success rate of the order.

Ecshop support PayPal, PayPal, Online Banking, Alipay, QQ wealth, such as more than 30 kinds of payment gateway, for Lenovo's customers with a close bundle of trading orders online payment services.

Because Ecshop unique optimization search technology, make Lenovo Online Mall product page and information, very easy to Baidu, Google and other mainstream search engines included. This for Lenovo Online mall promotion, played a multiplier effect.

Conclusion

After the upgrade of the Sunshine Shopping mall, many old users found that after the upgrade of the mall to provide points, red envelopes, gifts and other conventional promotional means, as well as more easily attract the popularity of the Indiana Raiders promotional features. Through the Indiana Raiders activities, not only to allow consumers to enjoy the activities of the various pleasures, but also to a certain extent, to repay consumers, so as to achieve a good effect of attracting popularity and word-of-mouth.

Mall official said, "The Sun shopping mall in the upgrade before the company's own research and development of the mall system, but with the development of the Sunshine Shopping mall, the product continues to increase, user demand is also increasing, system maintenance costs are also increasing, the changes are becoming more and more troublesome." Therefore, in the management after a detailed comparison, decided to the mall system to replace and upgrade into a more open, flexible, and low-cost, user experience good Ecshop shop system. After the upgrade of the shopping mall will be safe, interactive, personalized Internet purchase platform faster forward to provide users with sunshine, green, happy Internet shopping environment. ”