Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
with the deep life of digital products, almost all the retail enterprises have seen the market prospects for digital products, gome, large and medium-sized household appliances, such as retail stores have entered the field of digital retailing, so that traditional stores are facing a severe test. And the rise of E-commerce, including Gome, Dazhong, engaged in retail sales of digital products in all the stores feel an unprecedented challenge.
according to the authority of Statistics, 2003, through E-commerce website completed digital products retail turnover reached 1 billion yuan, accounting for all digital product sales of 3 per thousand. In 2004, the retail sales volume of digital products through E-commerce website will reach 3 billion yuan, the growth will reach 300%, and the proportion of total volume of digital products will rise to 7 per thousand. The large number of digital products market capacity, the rapid growth of China's internet users, E-commerce in the digital product retail access to more and more space to play. "E-commerce may not replace the traditional stores, but the traditional store is facing the potential impact of e-commerce sites," said one person unwilling to give the name of the industry to comment.
the impact of E-commerce on traditional stores, has basically passed the first stage to attract operators as the main feature, is now in the second phase of attracting consumers. In the first stage, due to the low cost of e-commerce sites, a growing number of digital products retailers in the traditional store rental counters at the same time, but also in E-commerce sites to open network stores, and some even focus on e-commerce sites operating in full use of the Internet for sales. Because the cost of e-commerce is very low, the same dealer sales of products, e-commerce sites in the sales price is lower than the sales price in the traditional stores. Website product price Advantage, gradually by the vast number of consumers recognized and accepted, online prices have become a lot of consumer purchase important reference. "Consumers with the printed out of the search easy to price", has become a lot of stores in the dealers need to face the scene. Thus, the impact of e-commerce on traditional stores into the second stage, the important feature of this stage is that E-commerce sites will focus on the end consumer.
Digital products also have some luxury taste, consumers are very sensitive to price. E-commerce website has also fully seen this, so in a variety of ways to carry out promotional activities. Was named "China's most competitive network of electronic stores" It digital shopping first portal search CEO, "China's Electronic Market man" Guo Hongjing that "e-commerce site resource integration ability, and itself has a very mature membership system, the organization of large-scale promotional activities than traditional stores more easily, The cost of the merchant is very low, the promotion itself will bring great benefits to consumers, for consumers, E-commerce website promotional activities means very good buying opportunities.
now Christmas, New Year's Day will come, e-commerce sites have quietly started a new round of promotional activities, in order to obtain more consumer choice. According to Guo Hongjing revealed that the search is easy to prepare for Christmas and New Year's Day two promotional activities, the event will involve almost all it digital products, the number of participation in the brand, the scope of concessions, is also rare in the industry. Although Guo Hongjing is unwilling to explicitly promote the purpose of but from his frequent examples of traditional stores in the speech, you can clearly feel the clue, the marketing department of other people privately said that for the promotional activities, search in addition to the strong portal in the launch of a large number of ads, but also in the Zhongguancun Avenue to put a large number of outdoor advertising, So that more consumers understand and recognition.
when the reporter told the news to a market director of a traditional store, he said that a promotional campaign may not change the current pattern of digital product sales, but he also agreed with reporters, "E-commerce site frequent promotional activities, will be eaten in the traditional store of the digital product market."
