E-commerce channel location and profit model analysis

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Some time ago to see an e-commerce Network marketing training, host Fang Tanren Consulting Group. The training site also invited to Yong-can, the United States Tao, nine pocket These do e-commerce well-known enterprises CEO to share their marketing experience. Although the training is only a short two hours, but a lot of harvest. For this knowledge can be used for me, I also write down their own experience, to provide you with reference, but also hope that we can be a lot of guidance criticism.

We all know that the Internet now has three kinds of profit mode: 1, sell advertising 2, sell products 3, sell services. These three models determine the existence value of E-commerce, but also point out the profit channel of E-commerce, real E-commerce enterprises are often able to see from these three models of the truth of the Internet. The truth of the so-called Internet is: Play concept, find financing, hard to profit, bubble big.

Often the electric Chamber of Commerce in the third truth on the fall, the status of the difficult to profit is the threshold of many electric dealers, then what is the cause of the difficult to profit? I summed up six points:

1. Lack of innovation in business models

2. Lack of high-level electronic business personnel

3. Electronic Business support system is not perfect

4. High cost of promotion

5. Logistics distribution system Cost is high

Of course, I think the most important point is the 6th: the existing margin level of the operator can not maintain operating costs, so everywhere in the enclosure, to seize the share. Find the right remedy, how to find a profit model? What kind of profit model is suitable for you? I think there are three models to consider:

First: Establish the Business channel cooperation

Second: Taobao distribution

Third: On behalf of the operating model of these three models, seemingly simple, it is not easy to do!

Since it is e-commerce, we can not leave the Internet, the use of the form of the site to sell what? Use the form of the website sale:1> the form of the display website: online promotion, offline deal

2> wholesale, take orders form: Online promotion, line off the deal

3> Investment form: Online promotion, the first deal (using the Internet the best online mode)

4>B2C Retail form: Online deal

I am not doing e-commerce, but the work is also in this field, but also hope that we can develop together, I will be the experience I have shared to you, but also hope that we can correct. The above content is written by Ttleyuanbaby, reprint please indicate every day le source childcare net http://www.leyuanbaby.com. Thank you.