E-commerce construction station tide concentration of the outbreak of the number of visitors constantly climbing

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E-commerce is still the hottest application in the Internet industry. Data statistics and Analysis agency CNZZ yesterday, the first half of this year, the total number of E-commerce sites is still growing rapidly, by the end of June, the domestic e-commerce site 23,200, compared to January growth of 21.38%, only the June month to visit E-commerce site total number of netizens reached 376 million.

Online retail websites are growing fast

Survey shows that the policy-driven and logistics, payment and other supporting environment, online retail Web sites have increased dramatically, as of late June, the domestic total of 12,400 online retail sites, compared to January growth of 6.55%, The total number of Internet users who visited online retail sites in June reached 318 million, a 33.42% increase from a year earlier.

It should be noted that in the site more valuable to the active site and active users, the average number of visitors visited the first half of the site is 1317, overall compared with the same period last year down 4.08%, the industry's highest number of the month is January, reached 1401, then the monthly decline in the situation, The average monthly decline rate is 2.26%.

NET shopping is attracting more and more Internet users, the number of online retail users participating in the purchase in the first half of 2011 stable, in June, 16.47 million netizens participated in the purchase behavior, accounting for the total number of users in the month 3.87%. Data show that the first half of the online retail industry station total visitor number of 16,500, showing a continuous increase in the state, the average monthly growth rate of 2.13%. Online retail industry stations are surveyed in the first half of the year compared to the same period last year, a certain increase in the entire industry every day to visit the number of pages reached 2945 pages, compared with the same period last year, an increase of 5.44%.

The number of visitors to the station continues to climb

Analysts pointed out that in the first half of this year online retail industry attracted the absolute number of Internet users than last year, a relatively rapid growth in the overall internet penetration rate has been maintained a high level. At the same time, the rising number of visitors to the station shows that the snowball effect in the online retailing industry is starting to show, with investors increasing confidence in domestic online retailing, and the number of websites getting a lot of investment starting to increase, which makes visitors more attracted to cash-rich, frequently-promoted shopping websites. This is to a large extent squeezed the small and medium-sized online shopping site development space, small and medium-sized online Retail site survival began to encounter challenges. It is noteworthy that, now users in the purchase of goods will be in the merchandise page to carefully check the other shopper's message and evaluation, and to distinguish the credibility of these messages, objectively lengthened the visitor's page stay long.

More than 30% Internet users use domestic browsers

For online retail sites, search engines are an important source of visitors, in the first half of 2011, 29% of visitors through the search engine to enter the site, but in attracting new visitors, the search engine play a role is not the most, in May 2011, for example, only 17.75% New visitors from the search engine, and 41.38% of online Retail site new visitors through the direct input of the Web site URL address, Favorites or instant messaging software access, navigation and SNS sites can also bring a certain number of new visitors, the proportion of 3.72% and 6.98% respectively.

Online retail industry visitor source analysis shows that in China, netizens use domestic browser ratio of more than 30%, and these domestic browsers are generally built online shopping site, and placed in a more obvious position, very convenient for netizens to click directly from the browser into the online shopping site, At the same time the domestic Netizens browser toolbar installation rate is very high, these toolbars are also mostly integrated online shopping links, the current browser popular web site display features also make accustomed to browsing the shopping site visitors more easily return, these convenient means to direct Internet users to enter the proportion of the shopping site is the highest, The proportion of visitors who enter and register directly with the browser is also the highest.