E-commerce encounters Electronic magazine

Source: Internet
Author: User
Keywords E-commerce electronic magazines encounters consumers

E-commerce, Electronic Commerce, usually refers to a wide range of business activities around the world, in the Internet Open Network environment, based on browser/server applications, buyers and sellers do not meet a variety of business activities to achieve consumer online shopping, A new business operation model for online transactions between merchants and on-line electronic payment as well as various business activities, trading activities, financial activities and related integrated services activities.

"China Network Marketing Network" Tinlu related articles pointed out that E-commerce covers a wide range, generally can be divided into enterprises (business-to-business), or enterprises to consumers (Business-to-consumer) two kinds. There is also a pattern of consumer-to-consumer growth for consumers. With the increasing use of the Internet, the consumption of internet shopping and bank card payment is becoming more and more popular, the market share is growing rapidly, and e-commerce websites are also emerging. The most common security mechanisms for E-commerce are SSL and set two.

E-commerce on the internet can be divided into three aspects: Information Service, transaction and payment. The main contents include: Electronic business advertisement, electronic purchase and transaction, electronic transaction voucher exchange, electronic payment and settlement, and after-sale service. The main types of transactions are the transactions between enterprises and individuals (b to C) and transactions between enterprises (b to B mode). There are four types of entities involved in E-commerce: Customers (individual consumers or business groups), merchants (including sellers, manufacturers, storage and transportation), banks (including issuing bank, receipt line) and Certification center.

From the perspective of trade activities, E-commerce can be implemented in a number of links, which can also be divided into two e-commerce levels, the lower level of e-commerce such as electronic business, electronic trade, electronic contracts, etc. the most complete and most advanced e-business should be the use of intenet network to carry out all trade activities, That is, the information flow, business flow, capital flow and part of the logistics to achieve a complete, that is, you can start from looking for customers, has been to negotiate, order, online payment (collection), open according to electronic invoices to electronic declaration, electronic tax, etc. through the Internet coherent.

What is an electronic magazine? Electronic magazine is a very good form of media, it combines the characteristics of the plane and the Internet, and into the image, text, sound and other dynamic combination to present to the reader, is a very enjoyable way to read.

At present, China's electronic magazine is a wide variety, according to the data show that in the numerous miscellaneous types, the largest market share is the fashion category, fashion category of electronic magazine traffic even accounted for all the types of electronic magazine 30%. Second, like cars, sports, beauty, entertainment and other categories are very close to the front, but the current development of electronic magazine is not optimistic, the electronic magazine needs new impetus, and nowadays the fiery electronic commerce has undoubtedly injected new vitality into the electronic magazine.

The rapid development of E-commerce market has brought Consumer-to-consumer and business-to-business a great opportunity, more and more Chinese consumers and enterprises accept the third party E-commerce platform as the center of E-commerce model, Alibaba, Hui Cong, Taobao, ebay, gold abacus, such as the Millennium Network platform in the process played a key role. I have also mentioned in blog www.yanjian.net that E-commerce is undoubtedly an important way for enterprises to make money online in the future, E-commerce plays an increasingly important role in the economy, IDC data show that 2008 China's E-commerce spending will reach 286.1 billion U.S. dollars.

Generally speaking, e-commerce enterprises in the promotion of their products or platforms, will continue to "burn money", thereby enhancing the influence of their own brands, and ultimately pull sales, but often overlooked the electronic magazine this important low-cost transmission form.

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