E-commerce Five: clearly define site objectives

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When doing a website, many webmaster often ignore a problem is, clearly define the site goals. This goal must be real, operable, and can guide the design and conduct of all website operations, not superficial perfunctory.

In some project planning books, perhaps the goal of the site is to write, "to provide maximum value to customers." This belongs to the irrelevant, to the customer to see. It may be said that "to promote the company's sales growth of 10%", this is for the boss to see. This kind of goal description basically has little to do with the website operation.

To the webmaster to see their own site goals, to be very clear. Sometimes it's not always easy to define the right. If the webmaster just feel that the goal of the site is to make money chant, this site is too broad to guide the practice. It's still a good idea to define the site's goals correctly.

Before you design a website, ask yourself, what exactly do you want the viewer to do on your site? The specific thing you want your viewers to do is your website goals. This goal is sometimes not as obvious as it seems at first sight. For example, the common goal is to let customers buy things. Is that actually true?

Is your website suitable for customers to buy things directly on the website? If you use email marketing, your site's goal may be to collect viewers ' emails as best as possible, rather than selling them directly on the site.

Different site objectives, in the processing of web design, content writing, process arrangements need to have different processing.

If the site is based on advertising to profit, different advertising methods will have different site goals. If your site is to participate in PPC, click on the charge, then your site is to allow visitors to visit your site as soon as possible click on ads, leave your site. But if your ad is charged on a per-display basis, you need your users to stay on your site as long as possible, and look at the number of different pages as well.

If your site is using PPA, charge by action, or join the affiliate website. The surface looks like you have to do is to let users click on the link as soon as possible, leaving your site. In fact, you have to make every effort on your website, when he has not left your website, he has decided to buy the products you recommend. At this time, you have to write some product recommendations, the use of experience and other text, rather than put a banner ads or links so simple.

Your site's goals must be clear and simple, as mentioned above, so that visitors can stay on your site as much as possible, or leave as soon as possible, or leave an e-mail address, or have the visitor call you as soon as possible or download the trial software.

The different website profit pattern will produce the different website goal, the website goal and in turn instructs you to know how to design the website, from each angle prompts the visitor to take the action which you want him to take.

Site goals can not be more, otherwise in the design of the site, often produce conflicts, difficult to choose, let the viewer do this good or do that good. A single goal is the most advantageous, with a secondary objective at best when a single goal is difficult to reach. Never be exhaustive.

When you are designing a website, you are not sure what to do with the viewer, the visitor comes to your website, and you naturally don't know what to do.