E-commerce has a huge potential in the service industry, online marketing is also under the net to do real kung fu

Commercial News (reporter Jangchul) "Now E-commerce, mostly in kind transactions, I would suggest the vast number of private enterprises, may wish to consider entering the service market, this market is not yet ripe." Yesterday, Shansha, vice president of Zhejiang Marriott Software Technology Co., Ltd., who attended the forum of entrepreneurs, said.

The service industry of electronic commerce has great potential

"I think the broad sense of e-commerce, not only to eat, drink, play and other physical transactions, there is a service, the market potential is great." Shansha said that the company he was based on was developing software, in his contact with some enterprises in the process, and occasionally found that the enterprise in the tax work when more trouble, in addition to often run back and forth from the IRS, but also to tidy up a lot of information, an idea in his mind produced, can use software to do all this work on the internet have been solved?

The company develops the tax software maintenance system, to bring great convenience to enterprises, they can receive users through the call center of the call, maintenance software, and can carry out computer Remote Assistance, at present, this system has been used in Zhejiang enterprises and tax departments, "We are still developing new software, to the industry and commerce, Quality supervision and other departments of the functions and windows are integrated into a comprehensive platform, to the enterprise training, tax, consulting and other services. ”

Shansha said, in fact, the current E-commerce in the service content is not much, such as home economics, tutoring, intermediary and so on, private enterprises may wish to consider this market.

Online marketing is also in the net to do real kung fu

As an early step into the internet marketing of home appliances Enterprises, Zhejiang tak Italy Kitchenware Co., Ltd. just started to understand E-commerce as "Taobao Mall opened a shop," in fact, internet marketing is far from so simple. "The company's marketing minister, Ma Yingyu, said that three or four years ago they started testing water online marketing, but monthly sales grew only 20%-30%, and e-commerce marketing seems to be just a supplement to traditional sales."

Ma Yingyu introduced, since the company set up a specialized E-commerce department, please a group of professionals committed to online marketing, they expanded the choice of network media, and rely on brand, logistics and after-sales service to win the market, "the monthly sales growth of more than 200% per cent." ”

For online electrical marketing competition, Ma Yingyu that in the fierce competition in the market to win, in addition to innovative marketing model, but also the need for high-quality after-sales service and strong logistics system as a support, especially after-sales service more important, "It can promote network marketing, and network marketing growth can increase the brand effect, Thus promoting the growth of the real economy, the two are complementary and mutually reinforcing. ”

Network Marketing mode needs innovation

Young Automobile group vice President Huang said, now many enterprises are in the online marketing, Taobao open a shop, but also marketing, but a business, how to use the complex Internet, to achieve low-cost, High-yield benefits, is the most need to consider.

This leads to an online marketing model of the problem.

"Enterprises to enter E-commerce, the need for an organization to do the basic research of the Internet, and this piece of content, is precisely the lack of our country, we are exploring, there is no ready-made experience." Huang said, facing the professional platform, mass consumption platform, microblogging, blog, QQ, network community and other Internet breeding out of various platforms, enterprises need to think how to choose the platform, how to mix with the traditional media, product information at the lowest cost to reach the target audience or consumers, so that consumers through interactive purchase products. Huang called it "precision marketing."

"In fact, the network is the network, marketing or the previous marketing, but not only to understand marketing, but also understand the network, to do a good job in E-commerce." Huang said that they recently in the full use of micro-bo, for seconds to kill, onlookers, buy, challenge the Guinness and other activities, through the creation of hot spots, set up activities to increase the impact of the theme, Micro Bo is almost free communication platform, gave them a low-cost marketing carrier.

"For some of the start is still more difficult, can not spend a lot of advertising to do a variety of media publicity of small and medium-sized enterprises, I think the beginning can choose an Internet platform, borrow platform to start." Huang said, as long as the Internet, with forward-looking vision, innovation of their own marketing model, E-commerce will be successful.