The field of E-commerce has spawned a Web site dedicated to providing hosting services to personal web owners. Yesterday, the reporter noted that a "net YA Net" website launched shop hosting services, that is, shop owners to their own shop to the network maid management, and the net in the profit, will be proportional to the percentage of the Commission. However, this kind of trusteeship mode is not the shop owner "at home can be fallout" so simple, shop in the delivery of high service fees, still need to bear a year operating "0 profit" risk.
Online shop hosting industry quietly appeared
NET maid staff Huang said that the shop owner will be a personal shop to the net after the trust, the shopkeeper just provide product information, purchase, delivery and other simple work, other day-to-day operations by the Net-YA network is responsible for.
According to the introduction, shop owner in custody before the need to pay a sum of 13800 yuan service fee, for customer service manpower costs, store specialization, marketing and other cost of promotion. and thereafter, when the net helps the shopkeeper to earn 13800 yuan profit, in the contract period each sell a commodity, the net maid will extract the merchandise profit 25% as a commission, if the net does not complete the foundation 13800 yuan profit amount, will not earn back part of the balance return the shopkeeper.
He, for example, during the contract period, if the net only helps online shop to earn 10000 yuan profit, then the net will refund the shopkeeper 3800 yuan. And if the contract period, net in Help online shop to earn back 13800 yuan profit, each sell a commodity net will take the profit of 25% as a commission.
According to the network, this kind of hosting mode began in August 2009, currently in the network of the maid managed in 1000-2000 between the net. Dubun, chief executive of the net, has said that the "net-Maid" can save the promotion and time cost for sellers, and also make the sellers do not have to take part in the shop because of the part-time business.
Shop owner Questions "digital scam"
"After hosting, is it possible to achieve the marketing effect that the custodian says?" Would I have built up credibility and service quality will not be reduced? My shop information will not be leaked? Mr. Guan, the shop owner, also expressed his concern. In Mr Guan's view, the shop will be more responsible than the custodian, and the quality of service will be higher than the hosting mode. At the same time, he believes that if the payment of 13800 yuan in advance service charges, will increase their operating costs.
Some small shop owners and Mr. Guan have the same concerns. They believe that their own online shop operating costs are not high, if the choice of trusteeship, in the profit before paying a high service fee, but also to bear the risk of a year can not be profitable, some "not cost-effective."
And the reporter found that, according to the net The maid said, if the profit of the intranet store in the contract period is not more than 13800 yuan, the shop will appear to sell the goods and "0 profit" situation, and the net will get 13800 Yuan service fee is not returned to the owner of the part; If the contract period of sales over 13800 yuan, NET the maid after leaving 13800 yuan service charge to continue to draw 25% of commission, and shop owner to obtain the actual profit includes 13800 yuan of service charge cost. In short, the operating risk of the network is far lower than shop owner's operating risk.
Scientific trusteeship is the future market
Analysys International analyst Shou sent that the net of the trust behavior is based on Taobao, Pat, such as Consumer-to-consumer platform derived from the business model, mainly for a number of existing full-time work, but also want to open shop to earn additional income, there is a certain value. In Shou sent to see, with full-time work of the crowd, can not long run their own shop, resulting in customer churn, if the choice of hosting mode, will solve a certain problem.
Although the hosting model itself has a potential market, there are people in the industry who are questioning the net-maid's hosting. A person in the industry said that although the network maid promised to promote the shop, and have customer service staff on duty, but not to ensure profitability. The person reminded that if the contract period of profit is not more than the net shop to pay the service fee of 13800 Yuan, shop owner will not be profitable, it will bear this part of the risk.
NET Maid said, shop owner in the choice of trusteeship, but also bear the risk of being unable to profit in a year. In the net, if the shop owner does not profit in a year, the trustee pays more service cost and time cost.