E-commerce hottest and most meaningless six questions

Whether it is the traditional enterprise transformation to do e-commerce, or entrepreneurial and small and medium-sized E-commerce Enterprises, will be because of the market does not understand, encounter the brutal market is confused. Often hold sick disorderly desperately but do not trust others mood, everywhere consultation, hope to find once and for all solution.

The author has provided marketing consultation and marketing diagnosis for hundreds of enterprises, and summed up the most favorite questions of six enterprises. One of the striking things about these questions is that there is no fixed answer and no meaning at all, but almost every business likes to ask.

Here and everyone to share, but also hope that the business executives in the marketing agencies, planners to consult, do not ask these are not salty and waste our time.

The first question according to our business situation, how should we carry out the electric business?

Note: At all do not understand the real business situation or strength of the premise, completely unable to determine an enterprise's electric business strategy. The key to doing e-commerce is not what the enterprise wants to do, but the comprehensive strength and resource advantages of enterprises, can support enterprises to do what.

E-commerce can never completely imitate the success of other enterprises, so how to do the electrical business, in the absence of a period of time analysis and serious discussion, this problem is impossible to have the answer. If there is any institution or master, in the first contact, only a few minutes to give the enterprise a detailed answer, that can only congratulate your business has become a "electric business mice."

The second question how to quickly improve the site traffic?

Note: Even the blog, micro-bo These ways are counted, at most, but more than 20 kinds of network marketing means, efficient network media platform is only hundreds of. Big electric dealers have relied on the money of the male, long-term cooperation in those efficient and influential network platform, small and medium electric power in the circumstances of economic constraints, but also want to pursue "overnight wealth", if not to adopt those "next three road" method, it can be said that it is impossible.

The core competitiveness of e-commerce is the price ratio of products, rather than the pursuit of information like the portal site. Even if the use of mass spam, rogue software, or even "Trojan horse software" way, deceived the target customers click on the site, a short time increased traffic. What is the significance of the development of the website? The key to doing e-commerce is to remember that netizens trust and consumer loyalty, otherwise doomed to go not far.

The third question is not how much the cost, how to improve the impact of the site and sales?

Bricks, the marksman is to be fed out with bullets, big electric dealers are almost all the money piled up. You can think backwards: if these planners or planners can achieve rapid impact and sustained sales without much money. Excuse me, why do they not go to the electricity business? Money doesn't cost? Or to learn from Lei Feng?

Of course, the market does not advocate the use of smashing money and burning the money to do the electric business, but the premise is that enterprises can slowly develop the site, to withstand loneliness, rather than the rapid pursuit of the impact of the site and sales.

This is a false proposition is not tenable, in China's E-commerce market is full of tens of thousands of large and small electric dealers, millions of of the shop. We all want to use the way not to spend money to promote the site to improve sales, even if the occasional enterprise through bad speculation overnight fame, this kind of bad fried "famous", can let the site maintenance, also Nathan unknown.

The fourth problem is that the initial stage of the enterprise did not achieve results, what should be done next?

This question differs from the first question, asking the first question of the enterprise, almost without having done e-commerce, just interested and curious about e-commerce. The business that asks this question is usually in the electronic commerce market has already tumbled or has not made any progress. This stage of the enterprise, not willing to quit the electricity market, in fact, the outside of any body and individuals, but also maintain an extremely distrustful attitude.

Even long speeches are unlikely to impress companies unless they have the resources or funds to support them. Because before you ask this question, companies have no confidence in the answer to this question. At this time the enterprise needs not the answer, but the funds and resources.

Fifth question can we first provide a marketing plan, the company decided to cooperate after the decision?

Risk is always minimized, preferably externally. When the enterprise has the marketing demand or the intention, always hoped can by the planning company provide the complete marketing plan, and can demonstrate its market effect, this time pays the expense. Although the enterprise has repeatedly said that the plan is simple some basic ideas can be.

But in fact, too simple scheme can not meet the needs of enterprises. and relatively detailed plan, is tantamount to all the marketing ideas are given to the enterprise free of charge. Chinese enterprises generally speak good faith is not much, usually to 四、五家 planning company to solicit the plan, got the best plan, their recruitment staff implementation, this situation is common.

As a result, many planning companies are required to pay advance payment before the scheme. So, again, the problem has become ineffective.

Sixth question if the marketing task will be given to you, how do you guarantee the effect?

This problem is not only for companies to ask the planning agencies, but also often used to lead the interview of the company's operations and market personnel, this question is "the most stupid" question. The person who answers your question, even the executive of a search engine company, or the CEO of a network media platform, is not fully aware of consumer dynamics.

E-commerce is a multimedia platform does have marketing data can be referenced, but at this time the site is usually no market base status. Even if there has been a period of marketing process, it is not possible to accurately predict the site in each of the results of marketing tools.

Planning agencies provide ideas and services, but also pay a huge amount of time costs, the risk is already shared. But if you can guarantee your own marketing results, why not the planning agency to carry out their own electricity business? The enterprise asks this question, itself also is one kind of irresponsible performance.

E-commerce is a layer of window paper, stabbed broken will find that the inside and outside the world in fact, there is nothing but the environment is different. The enterprise carries on the consultation, the question also all is the normal phenomenon, this article must point out to everybody, does not have the standard to do the electronic commerce to win the mode.

The electric dealer has the risk, enters needs to be cautious!