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Spring and Autumn Winter and summer.
A field of ups and downs.
Where the road is,
The road is at the foot.
This phrase is a familiar section of the lyrics, from the classic TV series "Journey to The Road" theme song. Tang's monk Apprentice West to learn how to send the road in the feeling, and for us in the electronic commerce under the seoer, we should also feel SEO in the road where?
In today's high-speed development of the Internet, everywhere is advertising all over the sky, E-commerce rampant, the eyes of any netizen can touch the place has been basically the electronic commerce of the ads occupied. But the search engine optimizes the marketing pattern to become "powerless". In the past, we were a keyword ranking to do, get traffic will be a lot, cause and effect in the past people still rely mainly on search engines to find the products or services they need, and in today, many people are using advertising brand and address branded in the memory of netizens, Internet users are using search engines to find the opportunity to purchase related products and services to reduce the probability, and thus affect the SEO industry. In the current situation, as a seoer, the return on the same work could only be half the value of the past.
E-commerce in the Great times, SEO road where?
For the type of SEO I think we can be more detailed into two kinds, the first is the conversion rate optimization, the second is the ranking of keywords optimization. For the second we may be familiar with, many seoer daily work is also this one. Optimization of the conversion rate in the station we may be unfamiliar, in fact, it is not difficult to understand, simply let the visitors into our site and our business interaction, and finally obtain orders. The two can be said to be complementary and indispensable. But most of the seoer have been only limited to keyword optimization, to the later will find that although there is a good ranking, but the conversion rate is poor. Now in the era of electronic commerce, we see E-commerce has occupied more than half of the, if you are only limited to the traditional SEO concept, then you are doomed to lose the market, so we need to change the concept, simply say is to focus on the work from the traditional keyword ranking optimization transfer to conversion rate optimization.
Every day, our site search engine traffic is only so much, change the status quo is not a matter of time, colleagues in the electrical business of the era, left to the SEO master of the play space is limited, we need to look at how to transform more effective flow, from the limited flow of mining more orders, is the site development of the right path. At the same time there is another advantage, standing in the search engine perspective, the conversion rate of the site of the general user friendly experience is also high, which will make your site more easily access to search engine favor. In this way we upgrade the conversion rate can also cater to search engines, this is the electronic commerce in the era of the survival of SEO.
Conclusion
E-commerce is not necessarily the legendary king, SEO is not necessarily a small-time. Whatever it is, as long as you see it more than others, and you see it more than others, then you can be a duck in this industry. The article by the Stepping Person SEO Forum http://www.seombz.com/original, reprint please retain the source.