E-commerce into the V5 ERA mail marketing into enterprise active marketing preferred

"Business Week" in the first week of August, published an article, pointed out that many foreign enterprises have not yet developed China's e-commerce market, and foreign enterprises to gold rush China Internet E-commerce proposed a reference. The article cites several important sets of data in the United States and Japan, Internet users mainly use the Internet to send mail and search information, but 87% of our online communication is done through instant messaging, more than 80% people download music and movies online, while the United States only 38%, Japan is 23%; China has 39% college students and 49 % of the young experts were shopping online, averaging 294 dollars in 2008, and in the next five years the number of Chinese netizens will reach 650 million, and the proportion of online shopping will rise from 9% in 2009 to 19% in 2012.

China in the Internet E-commerce tide experienced the beginning stage, embryonic stage, development period, stable period of four times, entered the e-commerce version 5 era, the Enterprise post Office will become the main force in the mail marketing. Excellent enterprise post Office service provider era Interconnection (Www.now.cn/email) to explain to the author, e-commerce V5 era, with the characteristics of active marketing, Enterprise single marketing model will appear powerless, diversified marketing model becomes the general trend e-mail Marketing (EDM) will be the first choice for low cost marketing. At present, although there are a large number of free mailbox in the market, but there are a lot of security risks, the loss of the loss of business cases abound. and professional Enterprise Post Office can help users to send and receive security timely and internal mail, while promoting corporate brand image.

The United States and other developed countries have developed a sophisticated mail marketing tools, in the face of China's mail marketing technology lag behind and foreign enterprises to enter China's E-commerce market, as well as our e-commerce enterprises in the fierce competition within and outside the situation, we should attach importance to mail marketing, active marketing. The author learned from the technology department of the Times, the company has developed a mobile phone mail client, can help enterprise users at any time to send and receive mail, timely understanding of the company and its customers information, rapid handling of urgent affairs.

Network marketing methods are diverse, industry professionals pointed out that the future network marketing development model is divided into three major types, in addition to e-mail marketing, the other two are search engine marketing, will become the future Network Marketing representative and network brand marketing. e-mail marketing is not only now, but also the future is the enterprise to collect customer information, maintain existing customer relations, to find new customers an important channel.