E-commerce is a "slow" revolution rather than a "fast" revolution

2011 Electric Business Industry took a back roller coaster-from the peak to the bottom! At the end of the year, it was all a negative sight. And do not care about Jingdong capital chain, do not ask whether suning can become a real electric power channels, the 2011 lessons can be summed up the essence of the problem:

1, traditional business if unable to solve the Internet brand socialization problem, network channel construction is only Huashan a way-burning money. And burning money is only the first page of the Sunflower book, the follow-up can be successful who can not guarantee.

2, in the face of the internet's deep social impact, traditional enterprises have a sense of crisis: only from the traditional industry development, both tired and slow. The Internet of traditional commerce is imperative!

3, the division of business more and more meticulous, brand, production, channel, logistics more and more distinct, enterprises if unable to find their own in the food chain of the core value will not survive.

In fact, the answer is the question! We can analyze the reasonable strategy of the enterprise from these problems, and then formulate the core strategy.

First of all, we must realize that we are facing E-commerce is not from the Internet to sell goods so simple, we are facing a network of business revolution! This can be described in this revolution for the change in business form: Enterprise Internal process information, marketing networking, brand socialization, food chain digitization. The meaning of these terms can be described in such a superficial way: because of the application of information technology, enterprises can manage more people, money and things more quickly, Enterprise's brand is not simple advertising, but with customers through the Internet (such as through Weibo) direct interaction, the industry's upstream and downstream links are increasingly dependent on the Internet.

Second, we need to know: This is a slow revolution, not a fast one. Businesses need to reinvent themselves, rather than simply burning money to build a network. Network in the acceleration of brand competition between enterprises, and gradually eliminate price difference, enhance personalization, customers more and more independent, through micro-blog media interaction becomes more and more important, personalized service increasingly become the core competitiveness of enterprises. But it's all very slow. Aware of the importance of the network and the future trend of enterprises more and more, but the sense of crisis led to a lot of enterprise disease chaos desperately, impetuous strategy has accelerated the death of enterprises.

So we can do this:

First, enterprises in accordance with their own situation, with professionals to develop practical long-term network development strategy. You can learn Haier's own channels, but you may not have to establish a suning easy to buy. Jingdong Mall 50 billion hit down the results are obvious to all.

Reference case: Lenovo Group ERP system construction. Lenovo ERP just put on the agenda, Lenovo internal most people are the system as a technical system. Yang found a large inventory of 486CPU in a regular meeting to let the team understand that ERP is an enterprise management revolution. Why ERP is mentioned in the case of electricity quotient? Do not practice the internal strength, you in the electricity commercial advertisement to throw how much money is in vain.

Second, the Internet starts from the network brand construction, need to seize the core is: Network brand building is not a simple network advertising and employment of the Navy, but through social media services and interaction.

Reference case: Seabed fishing in Sina Micro Bo open official micro. Have you ever heard of "human beings can't stop the sea fishing"? Socialization is so magical!

Third, the current channel construction can be outsourced way, small investment, not lagging behind. can refer to the case of mobile phone business: Nokia, Dopod, Motorola and other enterprises will be the whole case of electric power provider outsourcing to professional electrical outsourcing company Hing Long Letter Tatsu, through the outsourcing of comprehensive integration of the official website, Taobao, other channels of electric business.

You can see that in the field of electrical business is not necessarily will win, professional, focus, grasp the essence of hard skills is the long-term success of the road.