E-commerce is becoming a new growth point, the banking business began to transfer to electronic banks

With the increase in policy to encourage consumption, e-commerce is becoming a new growth point, 60% banking business began to transfer from the traditional network counters to the electronic bank. As new entrants continue to join, online payment industry competition began to escalate.

According to Iris Consulting statistics, 2011 China's Internet payment industry overall transaction size reached 2.2038 trillion yuan, an increase of 118.1%. Alipay, Tenpay, UnionPay online payment by the first three digits.

It is understood that Alipay, Tenpay and UnionPay online payments were introduced in 2011 "Fast payment" to improve and improve the payment success rate and user experience. Alipay also acquired Bianca payments to enhance its overall service level in the aviation market segment. UnionPay Online payment is to achieve the railway, highway, aviation three major transport online ticket coverage, and expand Cross-border Network shopping, insurance, communications, FMCG and other fields. Tenpay continues to accelerate cooperation in the areas of traditional group buying, gaming and funds and insurance.

Industry insiders pointed out that the gateway fee profit space small, need to increase revenue through value-added services, so online payment enterprises are speeding up from the gateway to service-oriented enterprises, more and more online payment operators will aim at the market segments, differentiated development has become a trend.