E-commerce is changing the traditional distribution system ...

Looking for cheap tickets on the internet, after a variety of search, I impressively found by the airline official sales website of the most inexpensive air tickets, perhaps so that people will think it is nonsense, but it is not, imagine if the official direct sales price is low, there is a clear price difference, it is bound to directly squeeze other channels, Distribution system space, and even incur the whole channel system of resistance, because the inability to map ...

Let's think about the rules of the traditional distribution access system, the http://www.aliyun.com/zixun/aggregation/28540.html "> Game rules, a product or service, May be sold directly to end users through direct selling, for example: Dell, Amway and other direct sales system, through the huge staff built, in addition to the traditional layer of the structure of the stack of the access system, by the manufacturers to ship to the channel, in the distribution of goods to all over the distributor system (also known as the market, the pan-business), Perhaps there will be a one or two-tier supply and marketing relationship exists, and finally to the residential area adjacent to the convenience store or small business shop, so the cost after this circulation, but also the natural increase of several, or even more than the cost of more than one times ...

This complex relationship leads to high prices, which, in turn, may be relatively unstable in supply, therefore, before the popularization of E-commerce, some of the brains move fast people appear the idea of the so-called chain operation, operating chain supermarkets or large volume stores, because of the chain after the purchase of large quantities, can be traced directly to the manufacturers, Access to cost can be greatly reduced, and through their own logistics system to further control costs, so began to appear the so-called ultra-low price terminal price, it is natural to the general public snapped up the main pipeline of goods ...

In this process, we have seen the so-called middle layer in the past, the so-called channel distribution system, more and more depressed, because the past need to rely on them to put goods on a large scale to go out of the demand is not high, mastered the terminal retail system also homeopathy became the main pipeline to sell goods, The profits they get from sales are even much higher than manufacturers ...

This process can be seen as the first change in the distribution system, however, following this change, the rise of the Internet or E-commerce is a second wave of change, in the past, manufacturers were limited by access or the pressure of the operators, so they must control the market price of the terminal, to protect the existing system of profits and benefits, After all, this is the most sales of the main pipeline ...

However, the advent of E-commerce, the emergence of a number of heavyweight network stores, because the cost of more than the other channels cheaper, so buyers flock, slowly build a sales scale, they have enough chips to counter the traditional system, Manufacturers are also worried about destroying the original supply and demand relationship to the companies willing to provide these e-commerce more competitive prices, for example: Amazon, Jingdong Mall are typical cases ...

But this kind of network mall, can be regarded as a kind of the network of the retailer, is just a starting point of change, slowly I also observed some well-known brands, their own e-commerce business, they set up a sales department, of course, there will be insiders obstacles, because the retail and factory are two different things, but through mergers or shares, They gradually mastered the system of sales, even some do not need logistics distribution of goods and services, more high-profile to do their own retail business, for example, I in this article the first paragraph of the ticket is an obvious case, the airline's own website is a passenger inquiry flights of the main platform, it is natural to extend the ticket sales platform, More can be further packaged hotels, travel packages of tourism sales, and because it is first-hand sales, very natural ticket prices can be much lower than other sites, and because the network has no region-limited characteristics, can not scruple to harm other channels or web site operators ...

It remains to be seen whether the ultra-low prices of their official websites will go on for long. But it can be expected that more and more operators will follow up, through the Internet for direct sales, but also can expect access and distribution space will be further compressed, and the price of these specific products search will be a user online to find the product and price of an important tool, It's like where you're going. The need for a Web site such as the subject of vertical search is also getting higher ...

This change is also a testament to the new rules of the game brought about by the digital era ...

(Text: stupid77)