E-commerce is no longer a commerce, but evolved into a e-business

Talking about the electric business

1. E-commerce is no longer commerce, but evolution has become e-business. In the next twenty or thirty years, all enterprises will be electric business enterprises. The whole value chain of the enterprise, including the channel, the product, the operation and the Internet, the combination of the whole value chain and the Internet is e-business.

2. China's e-commerce has three important forces:

The first force is the traditional enterprise "electric shock". They sell their products through online channels.

The second force is the electric business platform. Also divided into three types: cat, Taobao belongs to the commercial real estate model; The third mode is the mode of service for the merchant, but there is no platform for the model in China.

The third force is the vertical electric quotient, their future is more worrying, its survival logic has not been found. With the popularization of large platforms, what is the space for such a platform? Unless there are characteristics, such as wine monopoly, some products large platform does not.

On mobile internet

Mobile Internet Actually it's just another conduit, only in the past we are pc-based, and now based on mobile phones, the future may also have TV, car navigation, so I feel that in fact it is a better thing for the traditional enterprise, you have multiple channels to reach your users, you have multiple channels to enhance your supply chain, These are the places that traditional enterprises can use next.

Talk about products

Good products speak for themselves, and if your product is not speaking, you must reinvent yourself and continue to improve until you can impress and impress your users.

Talking about starting a business

1. Founder of the start-up to do three diligence is very important: a foot to meet the needs of users is kingly, more in the market running, hope/smell/cut/See, to grasp the user's most instinctive taste. Two to diligent, whether meet or meeting, timely record and send relevant personnel, both professional and will train of thought Mickle. Three to Zuakin, internal continuous vision and mission, in order to let the team in unison, the external dissemination of product concepts, good wine is also afraid of Deep alley.

2. For entrepreneurs, two suggestions are made: 1, want to come out from the future innovation field, in today such a highly cracked market, there is no need to do all-inclusive, the most important thing is what we are positioning, we must be clear, the public cloud platform needs capital scale, user size and product and operation of the scale, When we do not reach that size, we can only do the basic products, may only one layer, and then based on the small positioning to do extension. 2, never from today we see the big enterprises have been good at the place to start, when we start a business, we should know 3-5 years after the situation, back to do what, rather than what the market now hot what we do, if you choose this way, it must be the opposite.

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