E-commerce is not only a model but also a responsibility

China's electricity Market Beecher 2010, into a full business opportunity temptation of the 2011. Although the future is unpredictable, the past experience can be slightly reviewed. Looking back at the past is not to prove meritorious deeds, not to praise. But to learn from the experience, the spirit of "his mountain stone can attack jade" thought, to avoid future detours.

After summing up seven years of experience in electric business marketing, the author would like to explain in this article: E-commerce is not only a business model for profit, but also embodies a social responsibility and mission. No business size, this responsibility is all electric business entrepreneurs, operators, investors must face and bear.

First, employees are responsible for the operation of the electricity business vitality.

The electrical business team structure is divided into three classes, senior executives, middle-level, ordinary employees. Three of employees, although in various treatment, privileges vary greatly, but in the final analysis is the work in the struggle for employees. No matter at which stratum the electric business practitioner, will face different degree of contradictions and problems.

Senior executives: Early bosses make very tempting promises to executives: options, privileges, powers, etc., but once the two sides enter the role, the situation changes immediately. The boss will not face the reality of the situation, the executive staff to give a very high goal, a very heavy task, and the support given is always insignificant. At this time, all the stocks, options, as well as work goals into a good dream. Most of the electric executives, almost all of them are not tied to the safety of the rope on the tightrope, so how to ease the lead?

Middle: Department managers, supervisors can be said to be the most embarrassing people, not only to bear the above increasing tasks, but also to appease the following outbreaks of discontent, mobilize the enthusiasm of the team, and must do everything possible to complete the task. However, when faced with the brutal situation of the market, many bosses are not listening to the advice, but talking about how great and meaningful the company's project is, and Gao as a key weapon to push the market forward. Of course Gao is possible and motivation is necessary. But every day Gao, although the bigger the cake, but the confidence of the staff has been getting smaller, the company will have hope?

Employees: not only do they have to work hard to get the job done, they also have to cope with the pressure of leadership, although sometimes it's not their own business, and it's possible to pack up and walk away from relationships. Sometimes even the only one-hour lunch break is relentlessly shortened, and weekends and holidays are often unconditionally occupied.

In particular, many companies specifically require a meeting after work, the United States does not affect the work. But everyone knows that it's all about squeezing employees ' personal time. The reason is simple: "The content of the meeting is not related to the company?" If it's about the company, that's the job. "Slowly bored will gradually produce antagonism mood, when the work is unhappy, can also expect the staff to appear hundred cent working condition?" Not to mention creativity and innovation.

Hope that the owner or investors of the electric business can pay attention to and respect each employee, the distribution of responsibilities should be reasonable, do not use all kinds of false temptation to cheat with goodwill. Again have the potential of the company, and then a competitive platform, and then the business value of the model, if not every employee of the Shou-Kong dedication, due diligence, everything is just empty talk. Although the company paid employees pay, but employees in the sale of labor, but also contributed to their youth and trust. With willing to dedicate, dedicated staff, China's electric dealers have a better tomorrow!

Second, to the market is responsible for the development of the market is the source of power.

Operating E-commerce platform in the profit at the same time, promote social and economic progress, expand people's consumption demand, improve the

Country's consumption concept. These are understandable and justified. With the consumption of the market demand and consumption potential, only the power of the development of the electric business. Do not do harm to the market for petty or quick success.

Many small and medium electrical business entrepreneurs will bring the traditional business philosophy into the electricity business. Completely with fanatical and blind self

Letter to determine the direction of the company's market. In particular, the establishment of market goals, there are a lot of bosses are-"robber logic": China has 240 million netizens, the company's website only to earn 1 million netizens ' money, a netizen in the website to spend 100 yuan, this year's income can easily achieve 1 billion, a little effort can break through 1.5 billion.

Then the 1.5 billion-dollar income task immediately becomes the target of the "company discussion decision" and is assigned to all departments. Such market goals as "mirage" generally can not be expected, in the face of this fantastic task, many companies are usually not even one out of 10,000 of the marketing costs are provided. The reason is "not to make money, how can you spend money?" "And when the performance of the assessment, it must be a department of people to carry the blame."

In this case, forced a lot of executive team, had to make data fraud, service fraud, and even fake things to face the company at the end of the assessment. Although ask the result does not ask the process is the boss's privilege, but the author here for all professional managers reiterated once "again senior professional manager, also absolutely not immortal, do market must comply with the basic rules of the market." "With what 1 million netizens, everyone will go to the website to spend 100 dollars?" Good and bad merchandise is another story, these 1 million Internet users how to know the domain name and Web site?

January three changes in the site positioning, inexplicable market strategy, undulator ups and downs of the price system, to say also ashamed of the form of publicity, hurt not only the enthusiasm of the staff, but also hurt the development opportunities of the website, hurt the overall environmental atmosphere of the electricity market. To do the electrical business must have the spirit of death squads, today's investment tomorrow to recover things, in the electric business environment can not appear again. must be in consideration of their own competitiveness and provide the effective support of the premise, the establishment of scientific market objectives. In short, only meet market competition conditions, will have the opportunity to cut away the cake.

Third, to be responsible for investment, investment is the impetus of the electric business forward.

It can be said that no domestic and foreign investment institutions in the trillions of dollars in support, China's electricity dealers up to the Chinese Internet, will never have the achievements and space. It is precisely because of these funds to enter, so that an idea into a practical project, for the Chinese electric business to create hope, laid the foundation.

VC investment, but also a lot of entrepreneurs to enter the sole goal of the electric business, or the site's main profit model. However, whether it is VC, Bank, foreign investment opportunities or angel investors, they are pure businessman, not a charity, the investment is naturally a greater return. If the money is always wasted, no one will be willing to pay.

In recent years many VC have made clear that do not touch the Internet, more willing to invest in traditional industries. On the one hand because many projects are halberd, on the other hand, because many companies in the investment, not only there is the act of burning money, and even the situation of the dark take from the occasional. As long as the outside investment in place, they find ways to first of their own costs from the company to wash out, after the loss is to compensate VC.

This kind of idea is too naïve, and it directly affects the understanding of Chinese electric dealers by various investors and investment institutions. The author has been involved in the planning of two good projects, drag friends but found an investor, the other party did not look at the plan said: "No longer dare to cast the Internet." At the same time people feel a little awkward, but also have to reflect. If all VC does not touch the Internet, then the Chinese electric business tomorrow will be what?

Of course, many of China's electric enterprises in 2010, have successfully received capital injection, both exciting and enviable. However, after all, only a small number of electrical enterprises have such strength and opportunities, China's power companies to reach the level of the world's developed countries, must rely on the joint efforts of all electric business enterprises. All this is inseparable from the support of investment companies.

Hope that all electric business entrepreneurs or operators, the spirit of "strict self-discipline to treat people" good character to operate the enterprise, but also look forward to the Chinese electric power in 2011 years to achieve greater leaps, and create brilliance!

For more information, please search the "country of ambition" in Baidu.

Any reprint of the article, must be labeled "source from the country fanatical marketing agency: http://www.suozhiguo.com", otherwise I will reserve the right to pursue legal responsibility.