E-commerce is not profitable, the core is fixed costs and changes in sales opportunities matching, cash flow turnover

The Zhang Yong believes that http://www.aliyun.com/zixun/aggregation/8002.html "> e-commerce company biggest challenge is the change of the traffic brought about by the change of sales opportunity and fixed cost matching. For example, a merchant set up a warehouse, the system, when the order reached a certain amount can be apportioned fixed costs, but the order is not to be lost, the better the balance between the better can make money.

In addition, the number of days to withdraw cash flow determines the size and efficiency of the enterprise. Zhang Yong introduced, in the days of the cat platform, the store belongs to businessmen, cash flow into the business, there is no right to move the business cash flow, platform operation is to business as the core, platform without valve action.

"Some platforms will cash flow as a valve, the merchant cash flow into a part of the self-cash flow, perhaps the business one day to sell 50,000 yuan of things do not worry, maybe one months to sell 1 million can endure, but one months to 5 million when there is great risk." ”