E-commerce leads rural informatization

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This year has been the CPC Central Committee stressed the fourth years of construction of rural information, in the central document on rural information in the specific statement, the demand this year to improve the rural service system, the use of a variety of models to explore information services into the village door approach, integration of resources to build a platform, All these information explain the important direction of the construction and application of rural informatization this year.

I have also been mentioned in the blog (yanjian.net), with the continuous development of the Internet, E-commerce has become more and more attention, especially in this era affected by the economic crisis, E-commerce is particularly important, became the majority of enterprises online money new forms, and rural this big market, Will it become another potential market for e-commerce, rural, urban, who needs E-commerce?

At present, by the concept and financial factors such as restrictions, agricultural e-commerce and other industries e-commerce, compared to the number of sites, a late start, and many only in the product information online release stage, the turnover is low. The development of e-commerce in rural areas is slow, which leads to the following restrictive factors.

First, the rural hardware facilities and farmers ' cultural level. Our country's rural network popularization rate is low, the hardware facilities are poor, plus the thought conservative, the education level is not high, to the fresh kind accepts the degree to be low.

Secondly, the degree of informatization of rural enterprises is not enough. According to the relevant data shows that about 70% of the enterprise has a certain means of information or to achieve the direction of enterprise informatization efforts, 20% of the enterprises have only a small number of computers, but in addition to being used for finance, typewriters, there are few other applications.

Third, the payment of credit. Payment is a basic condition of developing electronic commerce, because our country's credit system is not perfect, farmers are accustomed to using cash trade, also become one of the important factors that affect the development of agricultural electronic commerce in our country.

Four, agricultural products logistics and distribution. In rural areas, agricultural products are difficult to transport problems, such as the seeds are afraid of extrusion, pesticide products toxic, fresh produce perishable and so on, and the rural distribution point is relatively dispersed, unlike the city concentration.

Faced with so many restrictive factors, how should we develop rural e-business?

1. To strengthen infrastructure construction. E-commerce belongs to network activities, the rural needs to develop infrastructure construction, improve the network environment of rural users, and lay a good foundation for agricultural electronic commerce.

2. Strengthen cultural education and guidance. In the rural areas of E-commerce talks, the organic combination of agricultural products and e-commerce, at the same time to introduce more successful cases of rural e-commerce, so that farmers feel the effect of the future development trend of rural areas.

3. Optimize logistics and distribution. On the one hand, should try to avoid the agricultural products not suitable for transportation, on the other hand, with the relevant departments of rural areas, planning transportation routes, shorten the distribution distance, at the same time to the development of agricultural e-commerce earlier coastal developed areas, combining their own situation, to find a suitable local development path.

4. Rural E-commerce Services. Speaking here, must raise gold abacus the digital new countryside solution, this plan is the rural Information service and the Countryside Electronic Commerce comprehensive informationization solution, from a foundation, three major service composition. One basis is the centralized management of villages and towns, and the three services include integrated rural Information service, rural E-commerce service and Enterprise Informatization service.

E-commerce services include online farmers market, digital farm music, characteristics of tourism, characteristics of the economy and investment and other content.

(1) Online farmers ' market. Quickly transfer the supply and demand information of agro-forestry and animal husbandry, help foreign businessmen to enter and exit the local market and the international market. Agricultural products market and Dynamic Express, business opportunity Matchmaking, product information release and so on.

(2) Digital Farm music. Provide a channel for online display and promotion of farm-house music (with local amorous and recreational facilities or units). Through the use of geographic information system technology, to make the city's rural music distribution of the electronic map, at the same time to collect the basic information of farm music, so that its scenery, food, entertainment and other aspects of the characteristics of all in it, at a glance. Not only to facilitate the city people's travel, but also let the farmers enjoy a wide range of tourists, to achieve urban and rural interaction, and promote local farmers to increase income.

(3) Special tourism. Relying on local tourism resources to promote the promotion of tourism resources, expand external visibility and influence as the main goal. This paper introduces the information of tourism hotspot, line and tourism characteristic products and enterprises, and develops the tourism economy of the territory.

(4) Characteristic economy. Through publicizing, introducing the characteristic economy of each region, characteristic industry and related famous enterprise, product, etc., enlarge the product sale channel, quicken the rapid development of the region characteristic economy, famous enterprise.

(5) to attract investment. Set up the government departments at all levels to attract investment platform, introduce the government planning development zone, production base, investment environment and information, better attracting investors to the various regions to invest production and operation activities.

Although the development of e-commerce in rural areas is maturing, but the establishment and improvement of rural e-commerce is not a project can be completed overnight, therefore, the road of rural E-commerce development is a long way to go, but also needs the concerted efforts of the community.

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