E-commerce needs to rely on soft text marketing to grow

Source: Internet
Author: User
Keywords Commerce
Tags blog business consumers example how to it is joining marketing

What is excellent soft wen, can achieve the conversion effect called excellent soft wen, now, Sina Science and technology, NetEase technology, Xu Jing's Open magazine, and many other media on the soft Wen more and more, I open Bo Sina technology, since joining the Sina Grassroots culture blog, often received a lot of business invitation, soft writing, for example, sail car, Early Bo, have found me, but at that time did not know what soft text, if the good article can sell to 20-200 yuan value,

08, since my professional search engine optimization work, I deeply understand that in fact each site is the king of the content for a foothold, so now one by one of the many businessmen's favor, included: "How to let consumers willing to accept the message we want to convey?" This question can be said to be the most noticeable question mark in the current electronic commerce domain. Although many people are thinking about how to break through this weakness, but there is no system to answer, so I think the requirements of e-commerce field or news media planners have a chore of writing skills, but the advertising soft text is not a literary creation, it more attention to grasp the understanding of consumers and then write, So each network marketing personnel or SEO optimization staff very emotion: "Advertising easy to do, can be soft writing difficult to write," is indeed, like I do SEO to optimize the site to Baidu home to go to the face of the daily update, but the day-to-day maintenance is a problem.

So I really need to share with you how to write the appropriate soft text, must be optimistic positive attitude to life, accumulated in life, friends to hear, in the work of active thinking, positive practice, love which line to focus on which line, such as I do SEO search engine optimization, I am concerned about the basic network marketing topics, Pay attention to rankings, SEO dynamic, search engine algorithms, experience, accumulated out slowly there are ideas.

Write the soft text to have the news effect, the topic is novel, the level has the public relations ability, I divides into 3 big chunks, the first theme: the theme must import oneself to promote the product, the quality, the performance, oneself uses the good feeling, the other people feedback information, all transmits to the latent customer in the form of the soft text, spreads the good aspect Especially which kind of feeling spreads out, has the dissemination breadth.

Second, the title, to have the temptation, shock, mystery, digital, sometimes need to exaggerate the way to exaggerate, so as to attract people.

Third, the content of the soft text to pray for the core keywords, in-depth analysis, so that potential consumers to action, so that potential consumers see soft wen, a sense of security, as if it is really so.

That's probably it, how to write a soft article how to promote do not leave the law: I want to who to say what, remember this sentence, you write it is convenient, but also learn to use resources, netting a group of reporters, and editors, such as I know Sina's editor, What's the news? He came to me for the first time.

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