At present, the total number of Internet users in China exceeded 400 million, net purchase user size has reached 150 million. The Internet-based consumer group is growing in size, with the Chinese online shopping market trading at 238.8 billion yuan by the end of last year, prompting more and more companies to start entering E-commerce.
What is E-commerce outsourcing?
However, enterprises in the development of E-commerce face five major problems: first, the appropriate E-commerce talent is difficult to find; the second is the lack of business e-commerce marketing experience; The third is that brand-name enterprises have been plagued by network fakes and online infringing shops for many years, and there has been no way to fight against counterfeiting; Five is the line under the distribution channel management contradictions also failed to find solutions. If the blind formation of E-commerce Department, human resources costs seriously restrict the development of enterprise network marketing, coupled with the lack of management experience, often make many small and medium-sized enterprises in the cause of e-commerce sustained losses, seriously dampened the entrepreneurial business to develop emerging markets confidence. Therefore, Shanghai Weibo began to open up new e-commerce outsourcing services.
E-commerce is to solve the traditional business in the three-flow "logistics, information flow, capital flow" problem, each link needs to have a professional company to provide services, traditional enterprises commissioned by professional E-commerce service providers for enterprises to provide some or all of the information technology, products or services, integrate existing business processes, complete the transformation of the business process, We can call E-commerce outsourcing.
The concept of e-commerce outsourcing is to enter the enterprise into the major aspects of E-commerce, such as online sales, shop management, brand enterprise E-commerce Strategic Planning, E-commerce operations team building, network sales channel construction and standardized management, through the commissioning of professional Third-party outsourcing agencies to solve. This will have the effect of helping enterprises to successfully enter E-commerce. Enterprises Entrust professional e-commerce providers to provide some or all of the information technology for enterprises in the form of contract. Product or service function, from the enterprise on the Internet, "packaging", "publicity" and "sales" three points, to provide web site construction, website promotion and online trade as the focus, related services for the support of a series of services.
Shanghai Weibo launched "Whole network Marketing" e-commerce outsourcing service
"Let enterprises in the shortest possible time by professional designers carefully built Taobao, have Ah, Pat Shop and independent online mall system, and by the Weibo marketing department through a variety of selective ways to quickly spread to every corner of the internet, it will shop construction, shop management, Shop promotion and product distribution, such as a series of e-commerce outsourcing services integration, to help enterprises to quickly cover the entire network, to seize market share! "Shanghai Weibo president Cheng Jundong to reporters:" Our High-profile announcement, Weibo launched a "full network Marketing" service plan, in the upcoming 2011 years to further help more enterprises to fully enter E-commerce. In the next three years, the E-commerce market will be further expanded, the future of the online shopping market in the more intense at the same time, will also show a polarization situation. Good brand manufacturers in the reasonable promotion, sales and promotional costs will be virtuous cycle, and the lack of E-commerce experience brand manufacturers will not be able to carry the banner of E-commerce and its competition. But the launch of the Weibo ' whole Network Marketing ' service plan will solve those enterprises that want to fully enter E-commerce but have no relevant technical team. Weibo hope to help more enterprises to enter E-commerce, and grow together. ”
It is reported that China's most technical strength, the highest market share of E-commerce software and solutions provider-Shanghai Weibo launched the "Full Network Marketing" E-commerce outsourcing services for a total of three versions, Weibo "whole Network Marketing" Gold Edition package, Weibo "whole net Marketing" Platinum Edition package and Weibo "whole net Marketing" Diamond Edition package.
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