E-commerce platform should strictly control the quality of imported food

Food safety problems continue to break through the imagination of the public. KFC Sudan Red Door, Sanlu milk powder incident, dyeing expired steamed bread and so on, no one does not allow the public to worry about food safety issues. The issue of food safety has always been the focus of public and media attention, and public opinion has lashed out at it with great fanfare, with a view to returning the public to a safe food environment.

With the http://www.aliyun.com/zixun/aggregation/10241.html of local characteristic food "> market demand, the market competition of China's food industry is becoming fiercer, and the rapid development of e-commerce to ease the food market competition pressure. In the new market environment, a variety of food e-commerce platform has been emerging, promoting the development of China's food industry. Therefore, I think, want to have a safe food environment, food electric business Platform as the future of China's food industry, the important link exists, should be strictly the first health food-quality.

One, the quality of food is harmful to the body

At present, the food market has a lot of food quality problems, but for a variety of reasons, these problems can not be completely resolved. However, quality does not pass the food, very easy to the consumer's body harm. Take Chinese herbal medicine as an example, the market such as brown sugar steamed ginseng, containing heavy metal ginseng, although the price relative to the qualified ginseng products much cheaper, but not only can not bring health to consumers, but also cause harm. The problem of excessive heavy metals in traditional Chinese medicine has always been a hindrance to Chinese medicine. Ginseng as the gem of Chinese herbal medicines, the problem of excessive heavy metals, is more attention. As we all know, mercury into Chinese herbal medicines is not uncommon, many Chinese herbal medicines contain heavy metals, and mercury itself is a formula. However, if the mercury content in ginseng is excessive, consumers will cause oral inflammation, long-term exposure to mercury will cause nervous system and kidney damage, and so on.

For the quality of food, generally recommended consumers choose brand food, because the big brand has a good sense of social responsibility and reputation, credibility is also very high, its food quality can be protected. However, the food market is still no shortage of emerging food brands, has not been recognized by consumers. In the author's opinion, for the emerging food brands, in the cognitive transition with consumers, how to obtain the trust of consumers, one of the key links should be in the sale of food platform. Because the same kind of food, in the east of Beijing sales by the public acceptance of the degree is much higher than the small supermarkets. It is precisely because of this, the electric business platform should be to its own operation of food, the establishment of a rigorous process of testing food quality, to determine the quality of food clearance, so that consumers can enjoy safe and worry-free food.

Second, the electronic commerce platform brings the new development of the food industry

For China's rapid development of the food industry, the traditional offline market seems to have been difficult to accommodate the growing number of food production and processing enterprises, E-commerce platform has become the choice of many enterprises. And with the continuous expansion of food electric platform, the food market ushered in a new development.

In the author's opinion, the food industry online electric business platform, means that the food industry into a new world. Food electric business Platform is to promote the development of food industry reform, and this line under the market development trend, successfully alleviated the traditional offline market intense competition pressure, and become the food industry irreversible inevitable development trend. Under the background of this great era, e-commerce platform plays an important role in the development of food industry.

Third, E-commerce platform should be strict health food first off

At present, the domestic many comprehensive food electric business shopping platform, above the food some are not traceable, and the market food is no difference. The author thinks, for the food electric business Platform, the enterprise that settled in food should undergo strict screening.

2013, the burst of big-brand chocolate quality problems: Dove chocolate eat non-productive maggots, Ferrero Chocolate has also been frequently "live maggots." To ginseng products, Wan Liang Ginseng Market of the low agricultural residues of ginseng wholesale price of more than 0.7 yuan G, and the market sales of those less than 1.5 yuan G ginseng products, can not be good ginseng, because including material costs, processing costs, such as calculation, 1.5 yuan is the cost price. Ginseng Electric Business Platform for this 1.5 yuan G below the ginseng products, should not be open to its platform, otherwise it will let consumers hurt. From the consumer point of view, we should introduce such as "Chinese Medicine", old "Ren Tong", "Huqing Hall" and "Add one" and other brands focusing on organic ginseng.

Unhealthy food will erode the health of the body, from the consumer's interests, social responsibility, with credibility of the E-commerce platform, in the introduction of food brands, first of all, should be strict quality and safety. In order to ensure food quality and safety, those who have the conditions of food enterprises can be allowed to enter, thus greatly improve our country's food safety environment.