E-commerce product managers to understand the six major data

Business E-commerce, large to decision-making, small to commodity materials, everything is quite time-consuming, full of a variety of small details must be noted. The daily work content of the E-commerce product manager is made up of various decisions about commodities and small details.

Electrical Business Product Manager weekday work content

Product Manager weekday work content, according to http://www.aliyun.com/zixun/aggregation/17533.html "> company size has different positioning and distinction, but generally can be summed up the following items:

To develop a sales plan for the commodity pavilion: such as developing new suppliers and new products.

Competitive commodity force tracking and presentation. such as the proposed effective promotion of merchandise sales and profitability of the project proposal.

Promotional activities/topics/merchandising/marketing planning and implementation: to work with suppliers and to set up commodity activities and packaging strategies and to anticipate trends in order to plan the best merchandising activities to maximize profitability and profitability.

The effectiveness of promotional activities tracking and improvement: the product after the launch of promotional activities, but also product managers must track and improve results.

New merchandise on the shelf/old product content optimization: supervision and assistance in product photography, repair drawings, copy writing and website products, shelves and other operations.

Vendor Activity Sponsorship/Negotiation: The Product manager must be familiar with the professional knowledge, sourcing price, competitive situation and negotiation ability of Internet consumer electronic classification. Some goods are very tamping, we will always and suppliers to rob Goods, then need to start long-term cooperation with the supplier negotiations.

Lack of goods/low inventory allocation of work: the allocation of popular goods, grab market opportunities.

Tracking industry trends and laws: Product managers must be familiar with the industrial ecology and e-commerce related to the rights, trademarks ... and other laws and regulations.

The six big data that the electrical business product manager must know

As you can see from the above work items, product managers must maintain a high degree of sensitivity to commodity prices, trends, and industry dynamics. Therefore, the most common challenges that product managers face at work are often related to numbers. According to the content of the work, the product manager to organize the six most needed data force:

1. Commodity price Check: Product managers are most afraid of the implementation of commodity activities and objectives do not match, such as performance, order number, customer orders and other figures can not achieve the desired goal, that is, performance pressure. Product managers must also take into account the turnover and gross margin, if the adoption of Low-cost strategy, of course, can reduce prices to arch high turnover, but will be compressed profits. After all, the purchase of goods is to pay first, and under the same advertising budget, how to support and tell the boss into this product is the right decision? This can be proved by the data. Therefore, product managers need to be in the shortest possible time, know the competitor's price fluctuation, in order to set the best digital strategy.

2. Commodity trends: Product Managers may also be annoyed by the combination of promotional items. Product managers always think about what kind of goods to enter, to know what is now popular, in this search process, save time is very important, how to instantly know what the consumer today or last week or last month in the attention of what goods, can decide what kind of advertising material. Just pick the goods, and the flow of advertising, you can create seconds to kill the speed of sales.

3. Auction Trends: This is for the Consumer-to-consumer auction site product Managers, users concerned about the project, if you can immediately know and publish ads, in order to create the most effective budget advertising benefits.

4. Decision keywords: How to set the keyword to put the copy? In addition to the attention to current affairs, collocation of popular language, but also through the data analysis platform to obtain the most recent users are searching for keywords. Setting the right keyword can reduce the risk of wasteful advertising budgets.

5. Commodity News: New product development speed is not fast enough, marketers may say with product managers, products need new ideas in order to maintain the freshness of consumers, can be a lasting product after all a few. Therefore, it is really important to find new opportunities for goods, many vendors may have been selling some categories, but through the analysis of the data platform can find consumers are also looking at what goods, consumers may be associated with the purchase of goods. Understand the mix of goods to produce a continuous output of promotional ideas.

6. Category competitiveness: Some of the season some of the category is going to sell, such as in the winter when the heater will be big sell, there are so many brands, how do you decide what brand to enter? But if the wrong brand can not profit, but if it is based on the data to decide what to enter, many manufacturers are not not to make money, but is unsalable inventory thin profit. Maybe because of the wrong goods, the pressure on the stock leads to not making money. Select the goods to purchase, and accurate management of inventory management, is to let the company make money one way!

E-Commerce product manager weekday work time consuming, the network industry fast, change faster, product manager must save time, find the fastest way to obtain the above six data power, use the data analysis platform, in order to make in the shortest possible time to meet consumer demand commodity pricing decision!