E-commerce product specification should start with the "Entry" class

Source: Internet
Author: User
Keywords Fakes ecommerce portals

According to Sina Science and Technology report, a recent E-commerce senior personage talked about the Consumer-to-consumer net buys the market the fake, said that the market fakes rampant, at the same time called the industry should as soon as possible the specification, the author long engaged in the Consumer-to-consumer electronic commerce domain research, to the fake product's feeling also quite deep. But when we talk about fakes, we should first figure out what fakes are. Why do fakes exist? Which part of the fakes need to be standardized as soon as possible?

Fake goods, that is, not real items, can also be referred to as imitation items, counterfeit items are divided into two parts, part of imitation brand, part of imitation style. According to the author over the past few years, the product tracking statistics, Consumer-to-consumer online purchase of imitation mainly exists in clothing, bags, jewelry, books and other major categories. These major categories of imitation also gradually have the original imitation brand into imitation style, at the same time, the common features of these categories can be more and less life supplies.

Why do fakes exist? We can never understand this. I have also bought a fake, is imitation style schoolbag, if you buy a genuine bag about 300 pieces, and in the premise of quality assurance of the imitation of the need for 100 pieces, although the author can not confirm the quality assurance is what concept, but a package of 100, with nearly 2 years, at least I feel is worth it. This is the reason for existence, Zhou Yu dozen Gai, a willing to play a willing to get. When the genuine bag can reach 100 yuan, why should I buy the imitation bag? At the same time, users do not blindly before shopping is only cheap, but to see whether the item is worth buying, each user has its own standards in mind. When exceeding this standard users will refuse to buy, especially in the http://www.aliyun.com/zixun/aggregation/37831.html "> Economic crisis today, the price factor in the user's standard weight."

In the treatment can be more than the daily necessities of goods, supervision should be guided to promote the purchase of genuine goods, as a supplement to combat fakes, when the cost of fraud is far higher than the real price, buyers naturally no longer buy fake goods. Without buyer market sellers will not survive.

Drugs, cosmetics, health care products, food and other matters related to the safety of the product should focus on supervision, drugs, health products in the Consumer-to-consumer market is not allowed to sell, but cosmetics and food trade share occupies a large, nearly two years of specialty snacks online shopping market growth, especially the white-collar group of snacks buy more and more big market , these for the "entrance" of the products should focus on monitoring, severe crackdown on home fakes, to ensure that the network does not damage the user's health. At the same time buyers should pay attention to the purchase of such goods, must avoid imitation.

E-commerce product specification should start with the "Entry" class.

Please note: China Network business Alliance Wang XIANPUE

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