E-commerce realizes the electronic of traditional industry

NDRC issued "on further promotion of the healthy and rapid development of E-commerce Notice", Ministry of departments in conjunction with their work, from different angles to promote, and strive to create a good environment for e-commerce development. Electric business enterprises also homeopathy, with the rapid development of electronic commerce Dongfeng, the development of new technologies, the introduction of new products, beach Power Market, Yeepay payment is one of them, Yeepay pay senior vice President Yu Chen said: "In the current era of more emphasis on innovative economy, our country is facing one of the biggest challenges is the upgrading of economic structure, The important significance of developing e-commerce lies in: promoting the electronic of the traditional industry, and then realizing the transformation and upgrading of the national economic structure. This is a rare market opportunity for the Yeepay payment which promotes the traditional industry electronic to the profit model. ”

Innovative Industry Payment Model

In the interview, Yu Chen told our correspondent, in the payment of Bao accounted for half of the electricity quotient of the pattern, Yeepay pay the original industry to pay the new model. In the electricity market, Yeepay payment is the first payment platform based on industry solution.

In the past, many people to e-commerce simple understanding for online shopping, in fact, E-commerce not only has the function of online shopping, but also to help the traditional industry to achieve electronic, and the traditional industry electronic e-commerce needs than online shopping is much larger, the aviation industry as an example: Before 2005, Airlines are using paper tickets, the way to collect costs is cash collection; After the end of 2006, all Airlines Air ticket agency business has gradually adopted the electronic ticket system, electronic payment came into being. In the case of telecommunications operations, previously prepaid users are to the designated outlets to buy prepaid cards, recharge cards, or to the banking business Hall payment; In 2008, Unicom launched the online Business hall, realized the electronic payment, even if the online can also use the POS machine payment. To sum up, Yu Chen affirmed that the traditional industry will inevitably lead to electronic payment demand, its huge demand and market space than online shopping to a large order of magnitude.

The infrastructure of e-commerce includes information flow, capital flow and logistics, in which capital flow is the most important link, and any industry can not do without capital flow. In the process of electronic traditional industry, Yeepay payment can provide the electronic flow of funds. The reporter cannot help asking whether there is competition between the Yeepay payment and the bank. Yu Chen clearly replied that there is no competition because the bank and the payment company are upstream and downstream relationships. Like telecoms operators and Internet companies, the foreign industry believes that there is a certain competition between them, because they rely on the survival of the network development, but the telecommunications operators concerned about how to provide network infrastructure, internet companies focus on how to provide a more extensive web site applications and content, they are in different parts of the industrial chain, and Yu Chen further explained that e-commerce links are numerous, anyone in a different environment and location, as long as the relative independence of the value point can be successful. Because of the different links in the industrial chain, so the angle and manner of doing things are different, they and payment companies may be upstream and downstream of the relationship, but also may be the relationship between cooperation, but there may be both competition and cooperation.

In Yu Chen's introduction, the reporter further learned that yeepay payment is one of the first to receive the Central bank payment license, thus obtaining a third party to pay the license certificate. In addition to the payment of licences, Yeepay payment also received the CBRC issued a license to sell the fund, so people generally call the current era of the post-licensing era. The payment industry has just sprouted, many payment companies have the Internet and financial dual identity background, in 2011, after the central bank to achieve formal supervision, the payment company's financial background is stronger, the market has emerged a lot of business opportunities, so the post-licensing era can also be called Electronic payment of the transition era, Mainly in two major trends: first, the electronic payment from the simple online shopping payment into the traditional industry electronic payment of large pay concept. So what we're talking about now is much more than just online payments, but it also includes the need to pay for a wider range of traditional industries, and the second is that electronic payments are not simply transactions and receipts, but also the value-added and marketing that goes with the online shopping market.

The characteristics and advantages of yeepay payment

What are the characteristics of yeepay payment? Where is the advantage? Through the summary of Yu Chen, there are three characteristics and advantages:

First, vertical service is a unique solution to the vertical industry characteristics of the service. Different industries to pay the demand is completely different, consumers pay attention to the most front-end, in fact, many things happen in the back-end, such as trade after the end of the business with dealers, agents, how to collect funds, how to carry out the upstream and downstream funds. The flow of capital is very complex, each industry is different, yeepay pay to the various industries to develop solutions.

Second, value-added services. Most of the Internet industry is relying on value-added services to profit, such as Tencent, QQ is not profitable, but QQ value-added services are profitable; Baidu search users are not profitable, but in Baidu advertising, businesses are to pay. Electronic payments, too, are based on transactions and payments that can carry many value-added services.

There are two types of value-added services related to electronic payments:

The first category is marketing value-added services. Payment is the end of the transaction link, related to the value of marketing, in order to bring more orders to businesses, Yeepay pay to buy the function of the smart card machine, users swipe card, small and medium-sized businesses through the member management system, for potential users to send SMS coupons and other attract repeat, increase marketing value;

The second category is the resulting benefits and greater value of the financial value-added services. Yeepay pay a lot of financial value-added services in the banking cooperation: the Bank has the advantage of the fund, and Yeepay payment has the information advantage, has the industry solution, understands the transaction big data and the risk position, the information flow and the capital flow is the integration, the Yeepay pays uses the bank's capital flow to provide the financial value-added Thus the great economic value of immortality. Yeepay payment can not only do the financial value-added services, but also effectively control the transaction risk: When banks do financial business, need the same value of goods as collateral, which is the means of bank control risk; How does Yeepay pay control risk? Yeepay has taken a series of measures in the wind control, including with the global security consulting and assessment service provider ATSEC, through the world's highest security level of PCI certification. At the same time, Yeepay pay also with the Chinese anti-Phishing website Alliance in-depth cooperation, and constantly strengthen the platform's wind control system, to promote and enhance the platform's wind control specifications, to protect the Yeepay payment platform on the tens of thousands of merchants and tens of millions of users of the transaction security.

The third is a one-stop complete solution. For large enterprises, the demand for payment is often diversified, for example, the National Bank, in addition to the site's credit card payment, some people call to buy tickets instead of online payment, so call center to pay Yeepay pay also to do; someone in the mobile phone client purchase tickets, so the phone on the client pay Yeepay pay also to do. In short, from line to line, from the call center to the card machine, Yeepay pay a wide range of business, in fact, a lot of payment tools: In addition to credit cards and a little card, prepaid cards, gift cards, q-coins, Yeepay payment ready to use these different tools to integrate, to provide a more complete solution for merchants.

When the reporter asked China's e-commerce security environment, risk control, Yu Chen said, there are transactions where there is fraud, even if the trust is very high in developed countries, credit card fraud still occurs, as long as the percentage of crime is lower than the percentage of profit, low risk factor control well, E-commerce is a sustainable development of the economy. But in China, credibility is still a bottleneck, so risk prevention and control and safety management is also one of the core competitiveness of enterprises, yeepay payment in the development process to find new models, the best safety, the risk control to the lowest.