E-commerce Road of Bazaar Network

Creativity can lead to endless business opportunities. Also do gift sales company, Bazaar network Another new path, E-commerce and offline purchase and distribution together, designed a different way of giving gifts, become a very good http://www.aliyun.com/zixun/aggregation/17391.html "> E-commerce Enterprises."

"Catalogue production + Purchase gift + distribution" One-stop, this is the Bazaar network CEO Mann face the great opportunity of the gift market design business model, will be bazaar network design with the gift category moved to a boutique gift book, and responsible for the middle of the procurement, distribution links, end users through the telephone or network can freely choose gifts.

This new gift-giving method saves customers time and money, and enables end-users to obtain the gifts and services they need. 4.5 of the time, Bazaar Network has won Sina, China Telecom, China Mobile and many other large customers of all ages, become the new gift enterprises in the use of E-commerce, one of the most successful enterprises.

Change a gift with a brochure

In 2006, Mann was only 25 years old, but he had been in Beijing for 5 years. At that time, Mann's business is to purchase foreign trade exports left the tail goods supply Carrefour, Wal-Mart and other supermarkets, although at that time has developed to more than 10 small team, but she always felt in a no value-added industry is no future, so decided to go to the gift market.

Mann first entered the gift market is intended to give users the freedom to choose gifts, but must have a specific model to carry out, while attaching a service allows users to really enjoy the right to free choice. Mann think of the occasional thought of the gift printed to the booklet so that users to choose their own, and then by telephone or online to notify the gift company customer service gifts timely to the user.

Brainwave's idea created a new model for the gift industry. This mode reverses the original idea of the recipient and the giver by service, so that both the giver and the sender can have a great degree of freedom and end users will eventually get the gift they want most.

Mann Red Lei revealed that the site is now the highest rate of exchange is love sleeping treasure quilt, so the Bazaar network to select the gift of the standard from the end-user needs, there is a brand, practical.

Bazaar Network set up 4.5 of the time, the size of enterprises to 80 people, the first year that there is a small profit, 2009 sales reached 30 million yuan. This is a good performance, but in the gift market to occupy a place, to provide end-users with the consumer experience must be better.

The complexity behind the site

Bazaar Network looks just a simple sales gift book, in fact, behind the gift catalog is the real test bazaar place. Select the brand, contact the supplier, set a volume, and then to the sales and customer service team management, the final logistics system will send gifts to end users, with Mann's words "This is a very torture process."

At first because there is no experience and lack of funds, can not know which goods sell well, will always cause hot products broken goods, at this time a pile of complaints call would be called, this is the most anxious when the man Red Bud in the start-up.

Gradually in the selection of Mann Red Bud, more practical, well-known brand products will be favored by users, so the suppliers of such products will be required to store goods in large quantities. If there is a broken goods can not be mended, there will be a new product, that is, the supplier to come up with a similar new products to replace, cost-effective, loss by bazaar and suppliers to share. If there is a problem with the product, Bazaar will give the user a new product, the loss will be borne by the supplier. Bazaar Select brand Suppliers, in order to ensure product quality, at the same time bazaar due to the large number of purchases so that can enjoy low price concessions.

After a lot of broken goods, Mann summed up an "early warning inventory mechanism", such as the estimated backpack may sell to 5,000, bazaar will allow suppliers to 2000~3000 a stock, goods in the supplier's warehouse, Bazaar will pay 20%~30% deposit, A minimum of 500 alert stocks in the vendor's inventory. This way, bazaar own warehouse in accordance with a week's stock, to get their own warehouse is full payment. This will not only ensure the user's needs, but also reduce the risk of inventory backlog.

If the purchase is a pass, the gift of how to better send out, but also can not be ignored. Bazaar Network chose to express the company mainly, in order to be able to ensure that no errors in the logistics, Bazaar choice in the company's own rental warehouse for packaging, by the bazaar of their own people to supervise, type, model, color, etc. by the bazaar one by one check and then packaging.

Gift Catalog Model for Bazaar won the customer resources, and really can retain these resources or meticulous service, no matter from products to customer service to logistics, which link error will lead to customer churn. At this point, the service will be the real battlefield of this kind of gift enterprise to wrestle together.

Competition under the new path: Online offline synchronization

Although the Bazaar network has achieved good results in the industry, but the form of this gift book can be replicated quite strong, and in recent years there has been a competitor, in this case bazaar network how to face competition?

The investigation found that the advantage of Bazaar is the time cost. In order to enhance their competitive edge, Mann 2010 has begun the online business and offline distributors to join the strategy of walking on the legs.

While there is a certain customer advantage to the business-to-business market bazaar, there are likely to be more challenges in the new consumer market. Individual customer and enterprise customer needs vary greatly, the demand for gifts are also different, how to attract online dispersed personal customers using the Bazaar Network Gift catalogue mode, for Mann Red Lei for both in the product or in the service need to come up with more innovation.

Eric Zhang Yanping, senior E-commerce analyst, said Bazaar more than four years of gift experience accumulated supplier Resources is bazaar to develop a business market, but as a focus on business-to-business enterprises to open the market, line on the next two legs walk, both in the product and the company's internal staffing needs to make adjustments.

In addition to the online business market, the expansion of the Bazaar line began to start, Bazaar network selected some distributors to do the pilot, has been in hundreds of potential distributors to select 10 of the most identity of their company's concept of distributors, responsible for the sale of gift books. Although there is no charge, and the contract period is only three months, but apparently bazaar network to take the expansion of the dealer team to expand the scale. For the Bazaar network, the speed of their own network will be affected, and the local small gift company has mastered the customer resources. In the traditional gift companies face shuffle stage, bazaar choose this way of joining, will bazaar network model quickly copied to the country, in both cost and time will be greatly reduced, but at the same time Bazaar will face great management pressure. How to standardize the management, not only to the dealers to bring more than their own operating profits, but also to avoid bazaar in the gift industry brand abuse, are bazaar network this stage is facing the problem.

Article Source: China Business Network, reprint changes.