E-commerce SEO strategy process some experience

To deal with Baidu SEO, the most important is calm, the strategy to adjust + calm. But in fact, we are willing to calm, but the high level is not willing to calm down, we still have to think. After so long, share my personal experience of e-commerce SEO strategy process. Seoer analysis of the Web site is as follows:

one. Keyword Analysis

an E-commerce site needs to have a large number of products and directories, at the same time a huge amount of page information. Whether these pages can bring the search engine traffic depends on the site's own structure of the good, the page experience and SEO optimization to do the degree of relevance. SEO optimization How, from the site's keyword strategy can probably analyze the out, including a lot of long tail layout, channel keywords and home page title of the writing. Good keyword strategy is to obtain a large number of long tail keyword traffic weapon!

So early on the key words for effective collation, such as the home page core keywords, channel keywords and key keyword ranking of some keywords to detect and record, if necessary for the topic or a single page for special SEO optimization treatment.

Two. Records and collation of data

E-commerce Web site does not have the right to optimize, but to record the previous data, recorded after a series of dimensional data integration. It can be said that the data analysis and finishing well for the future optimization has a lot of help. I have always been very important to the foundation, we do Web site optimization to be good at logging, operation log, Exception Log must have the basis to follow. You may find it troublesome, but it will save you a lot of mistakes.

For example: In addition to the basic collection, outside the chain, anchor text, UV, keyword ranking, etc., you should at least note that the visitor area distribution, channel flow situation, page click Behavior, and to the search traffic and advertising flow area apart. The

Records key competitors for the underlying data.

Three. Website Usability Analysis

You want to understand how the site is presented to users, because all SEO is to stand in the user's perspective, not your angle, so http://www.aliyun.com/zixun/aggregation/12338.html "> website experience is very important." Especially for an E-commerce site, the user experience is the most important. Take Taobao for example is: Taobao has not need to SEO, in theory, so to say, many of the class of Taobao conversion rate is high, more than 4% is not surprising. This 4% is how to produce transformation, in the final conclusion is the specific Taobao shop experience, I believe that most people do Taobao know the story of the baby page 2.7 meters, baby picture with the conversion rate of the text increased; the importance of a certified picture and so on.

as an electric dealer website operation or SEO, ease of use embodied in the site has a clear navigation system, convenient search system and eye-catchingBoot system. The combination of the three systems, will enable users to "linger" feeling, the final purchase of products is one, next time is our goal.

Four. Data analysis

documenting the underlying data is the first step we've done, but that's the warm-up. We need to specific data for more detailed decomposition, you see a website solar PV 10W, the day IP 5W does not prove too much, we need to analyze more dimensions, for example, landing page bounce rate, direct flow and total flow comparison, end-to-end ROI and so on.

to promote traffic and natural flow to do a good job of distinction, basically we talked about with SEO-related traffic is the natural flow part of the promotion of flow in the direct flow, natural flow also contains direct flow, which will cause data on the misleading and confusion; Use your own data analysis tools when necessary.

Five. Instill seo thinking

If you are the executive level or a few of the company's SEO, it is recommended to do a few carefully tailored to different departments of the SEO training ppt. Many electric companies and not so strong SEO concept, they only know that SEO is important, SEO can bring rankings and traffic, specific SEO is what is not clear, and even more time other departments just think SEO is a branch of business. Policy is difficult to implement without effective communication. SEO is empty talk.

Editing, product, and background technology all require SEO training. How to do the PPT, to the different departments to develop. For example, the editorial department is more input news and product information, then need to have keywords, anchor text, tags and other awareness; Products focus on the user experience and page simplicity, server speed compatibility between the background to have code simplification, the use of individual tags and so on.

Six. Communication and performance

communicate effectively with various departments and develop relative performance Appraisal KPI system is the best way to maintain the SEO strategy process. There are a lot of reference documents that can be found online. Can also be based on their own experience to make. The

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