E-commerce "shop model" so that the company's official website lost its soul

Absrtact: Local venture capital had announced early last year that it would not invest in the Internet industry for the next three years, but had a big reversal after the financial crisis. Recently, the company's official website as the core of Business-to-business E-commerce Platform 66 Network announced the completion of the first round of tens of millions of financing, this is the post-financial

Local venture capitalists announced early last year that they would not invest in the Internet industry for the next three years, but had a "big reversal" after the financial crisis. Recently, the company's official website as the core of Business-to-business E-commerce Platform 66 Network announced the completion of the first round of tens of millions of financing, this is the era of financial crisis, business-to-business E-commerce Enterprises to obtain the first financing. Industry insiders said that in the future, E-commerce will become a new round of effective ways of economic growth.

However, it is an urgent and arduous task for China's economy to enter the post-crisis era, how to guide enterprises to use modern information technology, transform the production, management and marketing mode of traditional industries, and promote the development of enterprise informatization and electronic commerce. It is reported that in China, there are more than 3 million companies to set up official websites, but less than 10% of enterprises that can make full use of their own assets. What makes them so attached to the corporate website? Let Enterprise official website Soul unconsciously lost ...

E-commerce "shop model" so that the company's official website lost its soul

To trace back this reason, we should first give a brief account of China's internet history. The first batch of e-commerce sites in the country dates back to the 1997, when the new concept of introducing the Internet inspired the first entrepreneurs of the new economy, who believed that traditional trade information would be communicated and disseminated via the Internet. Thus, from 1997 to 1999, the U.S. commercial Network, China Chemical Network, Alibaba, ebay network and other well-known E-commerce enterprises emerged. Enterprises to carry out E-commerce, the first push is in these well-known e-commerce sites to establish their own shops.

After more than more than 10 years of development, the first batch of E-commerce enterprises have become the industry leader, the model of the store has been rooted in the development of E-commerce in the history of bone marrow, so that imitators difficult to transcend. It is also the "shop model" of the strong, so that the soul of the company's official website at the rapid development of the Internet at the same time slowly forgotten, lost the "soul."

The Soul Salvation Way of the corporate website

Why in the last ten years, the official website of the enterprise is so not taken seriously, the reason, one is limited to the construction of the station technology at that time, in the beginning of the introduction of the Internet concept, to help enterprises to establish the site of the company also appeared, but because of relatively small competition to build the station, relative to the network shop The cost of establishing an official website is unacceptable to many companies, the company's official website can not be paid attention to; second, in the beginning of the Chinese Internet, but also in the development of the exploration stage, enterprises do not have more promotional channels, the choice of network shops, the importance of e-commerce pioneers of the brand appeal, Save the company a lot of promotional costs.

But after 10 years of precipitation, China's Internet technology development is rapid, E-commerce development model is more diversified. The first batch of E-commerce enterprises to pursue the enterprise shop model, in the information million change today, but increasingly not the appetite of enterprises. In the 21st century today, enterprises to carry out E-commerce, not limited to simple network shops, but can be based on their own corporate culture, the establishment of enterprises have absolute autonomy of the official website. And the style of a single, lack of creativity and autonomy of the network shop will gradually be replaced with the historical torrent of corporate website.

The future direction of E-commerce business will be the development of the official website of the construction and promotion, but how to carry out to save the company's official website has been a serious loss of soul? According to "China Business newspaper" before the reporter interviewed the first "enterprise official website as the core of business-to-business E-commerce platform," the founder of the 66 network of Mr. Su's report shows that to allow enterprises to pay attention to its own official website construction, the first is to let the company official website has a shelter. The previous corporate website is not valued, is derived from the Internet a single extension of technology and channels. But now the internet in China is completely different from ten years ago. Many new promotion methods and channels, such as forums, blog use, can effectively let the company's official website better "exposure" before the user. Enterprises can improve brand awareness through the official website. 66 network is to take this as the cut-in point, the choice for the Enterprise official website service. For the company's official website to provide a foothold, and to provide a full range of the promotion of the road, so that the company's official website became a razor in marketing.

The article in general said that the 66 network will be in the future to introduce more tools to help the company's official website to promote, and strive to the corporate website of the soul of the cohesion, so that the development of E-commerce has a new round of historical transition, to create more brilliant.