E-commerce starts price war

Recently, the development of E-commerce is very rapid, according to the advisory data, the first quarter of China's online shopping market transaction size has broken through hundreds of billions of dollars, an increase of 119.4%. According to industry experts predict that in the next few time, E-commerce industry will be an exponential trend of development. Why is the market of E-commerce so hot? First, price war is an important factor that can not be neglected, and low price attracts more consumers ' favor. and Jingdong Mall continued to emphasize the Low-cost strategy, where customers also want to do the ultimate low price, more and more iconic e-commerce sites in order to seize the user market has to low prices.

Price is the only way to compete in E-commerce Enterprises? China E-commerce Research Center e-commerce analyst Fang Zhi said: "E-commerce Enterprise Development in the early stage, to seize the user market is important, but to explore a suitable for their own, sustainable profitability of the road, in order to make their healthy development more important." "Low price does not apply to all enterprises, only to find the right one is the best."

In response to the situation of low-cost competition, a domestic senior electric business practitioners feel that, "not only E-commerce field is the case, other areas, such as China's mobile phone, a price of a bloody battle down, whether it is fighter jets or bombers, have lost the opportunity to deserve." There are familiar Sanlu milk powder, once because the price of cheap by consumers, and finally ate melamine, we began to spend 10 times times the price to buy foreign milk powder. These vivid examples tell us that the price war can only be questioned by the market, and ultimately the enterprise to the black hole. "A foreign expert said in a forum:" At present, many Chinese enterprises in the use of price warfare to enhance the user's viscosity, especially e-commerce enterprises, the way of competition is too single, only stay in the stage of price war, but neglected the quality of goods, logistics, services in the promotion of competitiveness in the important role. ”

Creative Home Brand Fun Network CEO Zhou Ping that "business e-commerce industry, goods are kingly, service is fundamental." "It is reported that in order to ensure that product 100% is authentic, they seize the needs of users, for different topics on a daily basis to launch a low-cost commodity." Services, fun playing network in the industry took the lead in the 30-day unconditional return, and is the return of the return goods. In the packaging, the use of a higher cost of the built-in air pillow, to ensure that the goods intact, and the domestic well-known web site, they also carry out more than 800 cities to pay and support customers to unpacking inspection.

It is understood that the fun play network has also taken the lead in the promotion of micro-Bo marketing, using a unique interactive mode, real interaction with consumers, so that it in a short time in a different microblogging platform has a total of more than 150,000 fans. This brings great brand effect to the fun play net and the economic benefit that the joint produces.

The price war is a bottomless pit that will only push e-commerce to black holes. The prosperity market, built on the price war, is a question of the low quality of the market, because the low price leads to too little profit and the price war route can not realize the sustainable development of E-commerce. Industry experts believe that blindly the price of blood, will only lose more users, users in the online shopping, not only to see the price, more important is to see the quality of goods and services, with the goods and services to ensure that e-commerce industry can be sustainable development. Fun Play network through their own practice has proved that high quality goods and quality pre-sales after-sales service is the core competitiveness, to find suitable for their own innovative marketing model, in order to be invincible in the competition.