E-commerce survey: Three Home shopping guide website effect personal evaluation

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As the Director of Operation Promotion, I have been trying to find effective ways to promote. In a variety of promotional methods today, I said that now pay attention to the cooperative promotion of shopping websites. Also want to share my experience. At the same time can also promote the current shopping guide website development.

I am the company's website "Olympic Movement City" in today's strong competition in E-commerce market, only as a small and medium-sized E-commerce site, operating is the authentic sports brand shoes accessories, personal feeling of competition is relatively large. The main opponents in addition to do sports brand of the company's website, is to do authentic and high imitation mixed Taobao. So now in addition to the stable operation of the premise of the expansion of the market, a variety of promotional methods, I fancy the shopping guide site to expand the display of goods and high conversion rate.

and shopping guide site to cooperate for a while, want to talk about their own experience. Generally speaking, now do 3 shopping guide website "smart point" "Special King" "Discovery Treasure" can bring traffic. But concrete analysis of specific problems, all from the reality.

"Be smart."

The first to do the best, the most cost-effective is the "smart point", now every day to bring 70+ IP, now even 100+ip, traffic is also very real, in 2009-1-16 as an example, 97 independent IP visitors are 97 (normal), but the number of visits 241, 3 are old visitors, Site Browsing Times 335 times, "their own calculation, an average customer visit 2.5 times, browse page 3.1 page"

As for a customer access to the site to browse 3.1 pages whether the deal does not say, because in the shopping guide site over the flow conversion rate is high, 3 pages to complete the transaction is possible, and then cannot be sure that the number of webmaster statistics is accurate. Personally feel that there is a high conversion rate, coupled with the flow of optimism. In fact, there is nothing to be smart, because the data has been said a lot, a look at the data is clear, the phenomenon is normal, the essence of clarity.

I personally rated "smart point" as "8 points (highest 10)"

In the early days of our Olympic sports city in the smart point of search, ranking is very low, may be optimized, the rankings began to go up, search Nike,kappa and other brands will have a high exposure to display rate. Thus improving our clicks.

There is the sale, their business customer service Yun is not bad, quite will say, work is also crisp, work in place.

"King of Specials"

About "Special King", I really helpless. Say the data, now every day to bring the IP is very unstable, the 2009-1-16 IP is only 6 (including 2 main stations and forums). (Title: Special) The king registered a set of domain name protection, tejiawang.com and tejiwang.com start I found that strange statistics display 2 of the same domain name, seriously look only to find the latter less a "a", the special name of the King's protection is good.

And then we find a history of the highest volume to say, take 2009-01-10 as an example (main station), 41 IP independent visitors are also 41, 41 think it's OK? But we have to find the essence through the phenomena. 41 IP and the number of visits is 41, go on, 41 new independent visitors, 41 views, all 41, one word sweat (and not just the data used this day, but 10 days have nine days is this, the rest of the day is more than a visit so one or two). Understand the people know that the visitor (said is the visitor, not the customer) into the site contributed an IP to leave, needless to say, conversion rate I would not expect.

And do not know how, in the December will not be such traffic, but only 2-5 IP per day, since I complained a few times, IP is more, but are such a passer-by. I can not say what, always cannot say that they require employees to click on a daily basis to send IP to the business.

King of the sale of Business customer service is OK, the service is also OK, but is not very satisfied. I told Business customer service about this IP, each other screenshot of their own internal statistical data to show me (only screenshots, said the internal data is not open, not open backstage to the Merchants to watch), a day and the ground, they actually counted to come over my station clicks have thousands of, the sweat. Said to reflect my situation, and then there is no later.

Then in private and some of the electric business friends talk, they are on the King's reputation is not good, there is a peer to see his station specials King traffic data, more Khan, more IP than PV number, no language.

I personally to "special King" Evaluation of "3 points (highest 10)", that 3 points is because of customer service attitude + data collection services.

"In this article is ready to release, a special friend of the king of the link, he explained that most of their customers are back point channel click, so the flow of a bit of garbage, but click Back point is also the way to statistics your station, there are only a few IP a day." Besides, your station does not provide all the effective statistical data backstage reference, we can only see stationmaster statistics "

"Discovery Treasure"

and "Discovery Treasure" cooperation earlier, but the effect is still unsatisfactory. Yesterday 2009-1-16 's traffic was only 2 IP. Now every day to bring the IP is also within 10, traffic is also true.

In this month's maximum flow of 2009-1-2, for example, 14 IP independent visitors are also 14 (normal), visiting the number of pv27, there are 14 old visitors, the number of visits 30 times, "the calculation of their own, the average customer visits 1.9 times, browse page 2.1 pages." This conversion rate is not estimated to be very high, There is some, plus the flow is not high, the actual total conversion number is very low.

There is the discovery treasure above show dissatisfied, do not know how to find treasure is how a commodity display. Search for goods, the row in front of all the outstanding, seven stars, and often is a display is a website of the goods glued together full screen is, a website of goods to the next site, for us, such as small and medium site is very hurt. Later found that the same goods we cheap, the other side slightly higher, unexpectedly row in front, this and beam manager said, they said that there is a set of their own technology arrangement, the other side of the site plus the price is indeed cheaper than our site. I have no words. But I said the low price arrangement, after the search by default is not the price of the lower line in front, this will not say

But now, the situation has changed a lot better, do not say search for a product, a page is all a website. Just to answer the previous said, I search for goods, the choice of low prices before the row, there are 0 of the price of goods, found that the treasure seems to be can not only exclude the goods and no price of the product included Wow. This seems to need improvement, for the user experience.

There is the discovery of the service is indeed not able to say, is very good, from the business to the service is Mr. Beam, the early cooperation trouble him a lot of things. I'm not a man, Mr. Liang is a good manager.

I personally rated "Discovery Treasure" as "5 points (highest 10)"

In the next only done this three shopping guide website, before and Montana network has discussed, the company is afraid of cooperation too much negligence monitoring effect, put down, after the year to consider. I think the Montana net is not bad, but the effect of how to cooperate to detect the only know. About the above 3 shopping guide site effect, just for my station "Olympic Movement City" data analysis, does not apply to other sites. The above Shopping-guide website and other electric business website cooperation still has very good effect, so we do not have to point cover whole.

"The above mentioned is purely personal evaluation, the analysis of the data on the shopping guide site is not targeted personally, nor the company's views." In the next academic not deep, please more guidance, if there is misunderstanding, please include more

Big Dragon Original Www.buy007.com January 17, 2009 reprint Marking