E-commerce terminal diversification-the rise of mobile commerce

In just two years, mobile commerce has been from an advanced company application of new channels, become a lot of business necessary business means, for the Sihai Shangzhou is no exception, so visible mobile commerce development momentum of fierce, so recently a lot of attention to its development trend.

At this year's Mobile developer conference, a spokeswoman predicted the size of users in China's Android and iOS apps, as shown in the following illustration:

The growth of users from both Android and iOS shows that mobile devices will become more and more expensive, and that mobile sites must be smooth to make the purchase of mobile devices smoother. Here is Forrester's data on U.S. mobile commerce, sorted out some of the following:

In the enterprise how to establish mobile site, more than half of the enterprises chose to outsource:

Other findings:

E-commerce leaders are trying to use mobile commerce to increase customer participation and sales profits.

q1,13% American adults use mobile phones to buy the year.

In the next 5 years, mobile commerce in the United States will grow at an average annual rate of 39% per cent, to $31 billion trillion by 2016.

57% 's online retailer has developed a strategy for mobile commerce, and 48% already has a mobile commerce website.

69% 's E-commerce executives plan to increase investment in mobile sites and applications.

From some of the above data, we can see that foreign mobile commerce penetration rate is higher than the domestic, but the development of domestic mobile commerce is not to be underestimated. The development of mobile commerce will benefit from the increased use of mobile devices, and for mobile devices, mobile sites and applications is a very important factor, the enterprise is the internal development of some applications and services, or the choice of outsourcing, according to the needs of the enterprise itself to decide.

For domestic enterprises, in the mobile big change under the electronic commerce, to provide consumers with the appropriate mobile Equipment shopping guide, comparison, search, comments and other information services, for B2C/C2C, the simplest direct way is directly transplanted to the mobile platform applications, through the optimization of the mobile browsing experience of the Electronic business site, or direct development of mobile end applications, the Internet electric business model extended to the mobile domain. Consumer-to-consumer such as Taobao, ebay and other mobile clients, such as Amazon, retailer and other clients, such as Groupon. If you use a mobile platform to promote marketing applications, the more common way is shopping parity, discount offers search and location-based search and recommended applications.

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