E-commerce: The stove in "winter" of small and medium-sized enterprises

Recently, Vice minister of Commerce, Jiang, has pointed out that the current international economic market turmoil intensified, the global economic growth has slowed markedly, in this context, China should vigorously develop e-commerce, the use of its openness and global characteristics, to create more trade opportunities for enterprises to help out of the predicament. China Internet Association expert member, China Trade Net chief executive Guo in an interview with reporters also said that E-commerce will be the traditional business process electronic, digital, a large number of reduced human and material resources, reducing costs. At the same time, break through the space-time limit, make the transaction more convenient and fast, greatly improve the efficiency.

At present, more and more enterprises have fully realized that realizing E-commerce is the only way for enterprises to survive and develop in the increasingly globalized market competition. This is because E-commerce has an impact not only on the management of traditional enterprises, such as planning, organization and control, but also on research and development, procurement, production, processing, manufacturing, storage, sales and customer service of enterprises.

Through E-commerce platform, enterprises can quickly find suitable partners in many suppliers, timely understanding of supplier product information, such as price, delivery, inventory and so on, and can obtain a lower price. At the same time, through the enterprise internal network can timely understand the enterprise inventory dynamic information, timely procurement, traditional procurement mode through a variety of media or suppliers to actively sell, know the supplier information search for a long time, and through the traditional procurement channels and suppliers to deal with the high cost, Inventory information mainly comes from the summary of various statistics and financial statements, which increases the difficulty of purchasing real-time control. Through E-commerce platform, enterprises can strengthen collaboration with key suppliers, and form an integrated information transmission and processing system, thereby reducing procurement costs, procurement staff can also focus more energy and time on price negotiations and improve the relationship with suppliers.

E-commerce has great influence on the production operation mode, production cycle and inventory of enterprises. The traditional mode of production is a mass, standardized, process-fixed production line, is the whole production of products, outside the processing process less. The mode of production based on e-commerce is customer demand-driven. The network links production companies to consumers, so that the consumer demand information can be conveyed to the producers, according to the organization of production, so that the production mode from the mass, standardized typical industrial production to customer demand-driven production transformation, in order to meet the different needs of customers, most of the production process using flexible management. Shorten the production and research and development cycle, the realization of e-commerce can greatly improve the information and capital transfer speed, improve work efficiency, shorten the production cycle, thus reducing the production costs of unit products. Reduce enterprise inventory, enterprises through E-commerce platform can directly find suppliers, reducing the middleman to "increase" the opportunity and direct benefit to consumers; At the same time, due to higher degree of specialization, cooperation between enterprises constantly strengthen, more advanced production mode of application, for enterprises to achieve accurate production, "zero inventory" laid the foundation.

E-commerce can reduce the cost of sales of enterprises, online sales break through the time and space constraints, enhance the use of the Internet to display products and services, specific performance in the following areas: Reduce the transaction costs of enterprises, E-commerce can avoid traditional sales channels in the wholesale, retail and other intermediaries, Direct contact between producers and consumers, manufacturers do not through the retailer and ultimately complete the process of commodity circulation, both reduce the circulation costs and transaction costs, but also speed up the flow of information. Break through the limitation of time and space, due to geographical constraints, the traditional enterprises to face the market is limited, and the use of E-commerce business activities so that enterprises directly oriented to the market, online marketing activities, the face of the global market. All-round display products, the use of multimedia all-round display of the internal structure of commodity functions, as well as the quality of goods, performance, prices and payment terms, so as to help consumers fully understand the goods and services.

Customers are the most important resources of enterprises, and constantly understand the needs of customers, and constantly improve products and services to meet customer needs, improve customer satisfaction and loyalty is the key to a foothold in the market. E-commerce makes enterprises and customers have an interactive relationship, greatly improve customer service quality. Through the Internet, business and customer two-way communication is very easy. Enterprises can take advantage of advanced information technology, the correct analysis of customer needs, provide services, so that in the largest scope to seize customers, improve customer loyalty!

Combined with Zhejiang's practice and related research, we can find that electronic commerce can improve the survival rate of small and medium-sized enterprises and enhance their competitive strength. 30% of enterprises in the application of E-commerce has achieved a significant competitive advantage, 53% of enterprises have a certain role in promoting. E-commerce is becoming the stove in the "winter" of medium and small-sized enterprises, which helps to promote the long-term core competitiveness of enterprises and maintain the competitive advantage in the new round of industrial upgrading in China.