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Now the Internet, almost a few days on the emergence of a term or popular words, if one weeks did not surf the internet, have found themselves a little "out". Since the date of the birth of the blog, the use of the internet for self hype, self publicity began to slowly hot up. The birth of a sister, sister, brother, talented woman, sex diary A large number of online reds, also produced a donation to donate 100 million of the popular enterprises, the Internet has become a strategic Highland marketing, want to be famous, create news, and then self speculation, "car shock Door", "Peng June" is a good example.
Come back to the point, recently, the internet has appeared a new popular noun, called "Seconds Kill", first explain this second kill, the so-called "second Kill", is the network sellers to release some ultra-low prices of goods, all buyers at the same time online snapped up a sales method, net purchase "second Kill" from scratch, from have to strong but three months time. In fact, we are a traditional snapping, just put it into the internet after the packaging into a "second kill", enough fresh and eye-catching ball.
What's the use of "second kill"? It can attract a lot of users in a short time, because many people are keen on online shopping, price advantage is a must say factor, "second kill" is the use of people this psychological and produced, you think about it, if a Nokia smartphone (www.shoujibaomu.cn), An apple notebook or a Sony PSP game machine, a piece of money to participate in the price of "seconds kill", that for the people like online shopping is just enough attraction, and, as long as a website launched seconds after the service, like the online shopping people will certainly be a long time to pay attention to this site, so, can also cultivate a large number of loyal users, but also, this user will tell his friend, said an E-commerce site has a network of activities, so that a good mouth spread.
For an E-commerce site, to develop, to grow, a website visibility, a network user loyalty is the most important, a relationship between the base of your transaction, a relationship with your conversion rate, therefore, we have noticed that most of the current E-commerce launch platform, CPA ads and so on, Want to fight for more of my exposure, and strive for higher visibility, more eye-catching.
"Second Kill" appears, will change the internet E-commerce market, those small and medium-sized E-commerce site use seconds to kill the network hype, get "price" of users, who channel better, who propaganda offensive more fierce, who will be the first to exceed.
E-commerce market does not have the so-called brand effect, open distance is only the difference of popularity, the use of "second Kill", through the price advantage 把势 build up, expand visibility, Taobao mansion Consumer-to-consumer will be a little shaken, Alibaba's business-to-business ship may encounter waves on the sea.
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