E-commerce website keyword Expansion Weibo network open Shop College

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E-commerce website keyword expansion---Weibo network open Shop College

Recently many friends around the shop, so I also took over a number of shop search engine optimization analysis.

The only feeling is that many friends may just know the word seo, know seo will bring what benefits, but do not know how to carry out specific SEO operations.

Most sites are a dozen of the keywords superimposed on the site title, keywords and description or is the company's full name as a keyword.

In fact, a bunch of very poor relevance of the keyword, basically the site sales promotion without any impact, but will be the search engine down the right.

Weibo Network Open Shop College This section mainly for keyword analysis and expansion to do a detailed introduction. The introduction of the site system involved in the v5shop{shop system for reference, V5shop download address: www.021web.com.cn.

First: Core keyword determination

For a single product site, the core keywords can take the name of the type of products, such as: Summer wholesale; Of course, do not appear such as mobile phones, clothing, such as the key words,

If your site is diversified then the first choice to build brand awareness, to your brand as the core keywords, the second in many products select a type of product name as a key word.

Of course, generally speaking, we do not recommend a diversified website;

Second: From the core keyword meaning to expand the two-level keywords

The great Chinese character is worthy of all Chinese pride, usually the same meaning, its constituent words can be several or even book 10.

Also is the shop procedure, may expand into the shop system, the net store source code, the network shopping system and so on, in such as: is also the clothing, its two grade word has the summer dress autumn outfit and so on.

Can play to the extent, on the basis of personal writing skills, of course, after you choose a list of words, do not forget to use the Baidu Index and other tools and human flesh form to analyze what keyword attention to a higher degree.

I think the ability of any Chinese to express and elaborate the same product with hundreds of words is very simple, but there are many words, but no one is searching or useless.

Third: keyword combination

The function of the search engine is very powerful, a saying, only unexpectedly, have not found.

Many people like to use search engine keyword combination search, such as Shanghai clothing, Shanghai bedding, bedding four sets and so on.

You can be based on the industry's familiarity with their own ideas to expand.

Chapter FOUR: keyword analysis software

Everyone has a different way of thinking, so it determines the search habits of each person, perhaps some words you do not know, but does not mean that no one to search.

But the search engine must know, how many people a day to search the same type of phrase, these people use more phrases to search.

These we can through Search engine keyword analysis tool analysis.

The more common keyword analysis tools are:

Google keyword tool yahoo keyword analysis tools such as you can search engines can be found on the web, Baidu's keyword tools are also available, but do not know where to go.

Of course villains, outsmart, the solution is still there.

I specially collected a batch of search engine keyword analysis tool, you can download by login http://www.021web.com.cn/wenzhang/200898/0809081038047265.html.

Part Five: Analyzing and comparison to competitor website keywords list

The enemy, hundred stand undefeated. Knowing your opponents is also a kind of promotion to you.

When necessary, analyze the key words of the competitor's website, and have a great help to your idea, of course, you also completely copy or expand the competitor keyword. As long as you are well tuned, it is not possible to rank ahead of him.

Sixth: From the point of view of the user to filter keywords

Maybe you've analyzed hundreds of keywords that you think are right for you, but after you've optimized those keywords, you don't have any traffic.

This explains, what you think is based on your search habits, not all of them, maybe 90% people and you use the same keyword to search the behavior of the habit, but probably only 1 people and you are the same habit to search the word.

So after you analyze the complete keyword, be sure to stand on the user's point of view to test whether these words are used by users for keyword search.

Next section: Site user conversion Promotion

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