E-commerce website needs to be community

The business website in this year can be regarded as a long period of growth, after nearly two years of vigorous speculation and publicity, more and more excellent corporate web site began to show the first leg, according to statistics, has been operating for several years or even a few years, sales are still good for the enterprise emerging, Really let us see the 2008 E-commerce development of the fiery arrogance, the traditional enterprises began to pay close attention to and discuss E-commerce, to join this large family, resulting in the current E-commerce competition pattern white-hot.


How to highlight the advantages in the competition? Traditional methods in product differentiation, price differentiation, service differentiation, people in doing basic work at the same time, began to find: Web traffic has, conversion rate has, but the user to reduce the amount of shopping. In the traditional industry to prove that the maintenance of an old customer effect is far more than the value of a new customer, so we must not pay attention to the user sticky problem.


Overview of current E-commerce sites, stay on the surface is still a simple page sales, coupled with a relatively simple user comments, there is a great lack of user stickiness, so to enhance the community of E-commerce site is very helpful, online buying behavior is short-lived, after the completion of the purchase, many people will be in the community feedback , to talk about whether a product is good or bad, this feedback will affect other netizens ' shopping behavior. For example, Pat NET relies on Tencent's overall resources to build a community-wide shopping platform with the most user groups, many loyal QQ users, shopping without even searching, but first in the group to consult friends. This recommendation between friends is more accurate and trustworthy than search, and will have a greater impact on the user's buying behavior.


because of the particularity of network consumption, netizens can not personally make the identification of the goods in the network consumption, before the network consumption behavior is more dependent on the opinions and suggestions of other buyers, and the internet community has strong interactive and timely feedback. Therefore, the Community electronic commerce has the huge development potential.


benefits from the trust among members of the community, the transparent exchange of information, openness and convenience, many domestic community websites began to popular among members of the transaction, collective network or offline group buying. But compared with the professional Consumer-to-consumer website, because of its different requirements in the platform, the consumption capacity is different, its development is not balanced.


therefore, for the electronic web site community needs will be very helpful to improve user stickiness, promote users two times consumption, the possibility of multiple consumption.

The advantage of
's community is that it increases the possibility of consuming more than two times and promotes the stickiness of the website.