E-commerce website optimization and promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Open shop on the Internet also opened a few months, and more interested in SEO, read a lot about the site optimization articles and cases, but also want to talk about their own E-commerce website to optimize personal ideas. Don't hit me with a brick, just smile and walk.

First, choose a template or build their own stations, preferably CSS+DIV built, because a good template on the site rankings play a very important role. Not only greatly reduce the page code, improve page browsing speed, but also the structure of the site is clear, easy to search engines to play the role of the site optimization.

Second, the choice of keywords, this is the most important step to promote the site, after all, now the general site traffic is through the search engine, so choose the right keyword is very important. However, we should remember that E-commerce site is not information, portals and other sites, the keyword to target your potential customers, and not to improve the flow of the site, and choose to be independent of their products keyword, so that the flow in more than can not be converted into purchasing power. The site is optimized by selecting keywords.

1. Keywords should not be too broad, that is to say, try not to select Common keywords. For example ' porcelain ' These general keywords, the competitor is numerous, therefore early stage you did not need to contend for a badly-beaten, should the brand, the area consideration comes in, for example: "Liling porcelain" "Jingdezhen porcelain" These competition will be much smaller.

2. Key words can not be "cold", that is, other people search a small number of keywords, ranked first not much significance. So you can refer to the keyword data. Introduction of several keyword Query tools: Baidu Index Google keyword tools Baidu wind and cloud list.

Third, the content of the website, site optimization is not circulated a classic words: Content for the king. All sites to add more points related content, as much as possible to add some original articles, search engines like the original things, search engine like, since like you, will often come into your site to see you, harassing you. Include more of your content, so users can easily search your site. Is like a more than a propaganda channel, a lot of your products, website promotion opportunities.

Four, the Friendship link strategy, the link widespread, to the website ranking also has the very important influence, therefore this step also must earnestly to do. The main thing is to make sure that all the links that appear on your site are related to or complementary to the content of your Web page. High-quality Links: 1. Links in the search engine directory and links to sites that have been added to the directory. 2. Large flow, high visibility, frequent updates of important websites (industry portals, etc.). 3. Web sites with little export links. 4. Website with high content quality. Generally through friendship links, but with other sites before the link must know that the other site is not included in the search engine normal, or your site will be implicated. is to submit the site to the search engine. In the industry directory is to submit the site. Post a professional article on an important website and leave the website address. And so on.

The basic work of the website is ready to start the publicity ...

First, choose the right forum, to choose to have their own potential customers in the forum, but also more popular, send general content more controversial articles plus site links. There are a lot of skills in the forum publicity, I will not enumerate them, we can search more information on the Internet.

Second, e-mail ads, advertising messages are now mostly spam, this is mainly due to the choice of email address, mail design and other reasons. Ad mail to design people like to send to people who do not hate it, it is not easy. Title suggestion: Appealing, simple and clear. Note: Ad mail, and do not blindly hair, otherwise may achieve the opposite effect. I now mainly use this way to publicize.

Third, the site to do some activities, such as Shopex have bundled sales Ah, meet the holidays can do some promotional activities, as long as a good planning, will bring an unexpected effect on the shop.

Also wrote so much, in the final analysis or to the operation of product quality, after-sales service to do well, otherwise done in a good website optimization, publicity, and also just useless. You have to believe that word of mouth is terrible. It's amazing what you get. All the products before doing a good turn off the product.

Author: le le www.zoooc.com "Tao" You like to learn from each other. qq:12130276

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