E-commerce website SEO optimization strategy and network marketing sharing

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E-commerce is the future trend of business development, Zhengzhou local enterprises are urgently needed to solve the problem, corporate website to do E-commerce, the inevitable Need for SEO optimization services, today, the Lion network with you to share an E-commerce customer site to write SEO optimization strategy guide, the following is only part of the content, opinion, deficiencies, Please correct me.

1, Content quality: The content quality of the website is the biggest in the SEO optimization, only has the good content to be able to attract the customer, only has the unique content to let the page rank surpass the generalities page.

2, the station's basic optimization: The station's basic optimization contains the site's internal links to maximize the reasonable cross, in line with user habits of the site classification, clear site classification of the level of relations and so on are site optimization of the basic skills.

3, External links: The quality of external links and quantity for the ranking of the site also has an important role, such as a link on a site has many different types of links, such links to the site's contribution is very limited or even negative impact.

A unique website content construction

Because the search engine in the index more attention to the uniqueness of the site content, that is, the so-called original content, with unique content of the page in the search engine scores will be higher than the same content page. The idea of the unique content construction can be "news information" "Industry Report" "Product encyclopedia" and so on that is classified page SEO information, as well as product page Product description, find ways to add information to the product page description to gain the score of the page.

Second, the station structure SEO optimization

1, page meta information maintenance

Title: Google's word limit of 38 characters, Baidu's word limit of 33 characters (after testing, this word limit to a range rather than an accurate unique number, as far as possible to ensure that characters within 35, the page title can be in Google and Baidu full display without ellipsis)

Keywords: The number of characters in the keyword is generally not more than 100 characters

Description: Descriptive information generally does not exceed 200 characters, but it is best to control under 75 characters to complete display.

The title of the page and the role of description is similar to the creative information in SEM, so it has a very important role, it also determines whether the customer can first glance in the search results to see your link can decide to link to your site. Such a word control and page optimization requirements are not limited to the homepage of the site, as far as possible to carry out this requirement to a level or even level two page

Product data: There are many channels to increase the number of included, but one of the decisive role of the site itself is the number of products, if the number of products do not go, even if you can through other methods to increase the number of included is limited, after all, the number of pages included is subject to the page base (number of Web site products) decided.

2. Index page (with caution): to integrate product data with customer search habits on search engines. such as "The quality of the rice cooker," but in doing so the index page, we must pay attention to the content of the page itself, not blindly in order to SEO regardless of the customer's user experience, you can consider in the "Product encyclopedia" to do such data integration, In this way, users find their own answers to the requirements of the site to import traffic.

3, Data Packaging: In order to make search engines more quickly and comprehensively included in the site, it is necessary for the classification, brand combination, the data packaging into a number of new pages for search engine crawler index. If you can according to brand to build all brands on the Site brand page, you can also follow the category + brand form to combine the generation of pages, do the above, the number of pages will be greatly increased.

4, within the chain management: internal link refers to the site within the mutual connection between the pages. Increase the internal links between the pages, like to increase the road in the city, will let search engine crawler this car can browse the site as much as possible, the number of internal links is also an important reference to the site rankings.

The idea of adding internal links is broad, for example, the new product page in the bread crumbs to add a brand, as well as later in the project with the brand plus model to replace the product number in the breadcrumbs, and the replacement of the brand plus model combination is clickable hyperlinks, these are added to the site's internal links. Internal links Another point of growth is "product encyclopedia" "News Information" and so on.

Third, friendship links and external link building

In the process of cooperation with the external Web site to maintain communication, as far as possible to establish a stable partnership. Cooperation in regional and cooperative ways can be considered links or partners.

Friendship Links Management ideas are few. First of all, if you agree to add a link to the site on the site, it is best not to add nofollow tag, although you can guarantee that the PR value will not be delivered, but it is likely to cause links on the site to be deleted. Check the links regularly to ensure that the situation does not appear dead link, but also to regularly check whether the partner still keep friendship links, if not should promptly remind each other. The check cycle is recommended once a month.

Iv. Sitemap Site Map Submission

Sitemap way to all levels of classification page, product page, comment page, consulting page, discussion page, data integration page, set up index page submitted to the search engine. Submission cycle for daily submission, to ensure sitemap site map timely update and maintenance.

Above about E-commerce website How to optimize the strategy of SEO promotion analysis, I hope to Zhengzhou local expectations in the Network Marketing and network promotion on the corresponding work of enterprises or companies to help, the lion will continue to share more Web site optimization experience and views, welcome everyone to communicate with us.

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