E-commerce website (shop) SEO optimization: Do you know how to optimize?

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See a lot of E-commerce site (shop) webmaster, shopkeepers often ask: "My station how to optimize?" How do I get a higher ranking of my product keywords? How to quickly obtain traffic? How to promote the flow?

At the same time often see some of the site (shop) SEO optimization cutong of the Masters of the answer: for a keyword plus more than 10 outside the chain can quickly improve the rankings? To shop name as outside the chain, ranking must be first? or for the website (shop) optimization using black Hat method can get a lot of traffic? Buy traffic? Buy a bid ranking?.... .

In addition, often see when a new registered domain name of the website (shop) was established at the beginning, in the site has not entered the sandbox before, the website (shop) keyword through the optimization to obtain a large number of traffic, get carried away, mistakenly thought SEO so much the mentality expression.

So many people have created a simple mentality of SEO optimization, will be a lot of time used in mass, how to build garbage outside the chain and other means, ignoring the E-commerce site (shop) The most important optimization-customer experience and search experience, ignoring the optimization of keyword selection and organization, ignoring the site (shop) of the structure, Ignore the optimization of the Web site (shop) code, function, ignoring the site (shop) the basic content and expansion, and so on related information.

The following is the creation of some of the world's Specialty Shopping Network site (shop) SEO optimization of some of the experience, to share with you.

Do you know how to optimize e-commerce website (shop)?

1. E-commerce website (shop) SEO optimization is not only after the completion of the shop, the site map submitted to Google Administrator tools on the ok.xml of the file is to search for spiders, we also need to create a site in the site map to the customer to see, so that the site (shop) has the most basic customer experience.

2. E-commerce website (shop) SEO optimization is not only the product keyword piling up in the page, description, title, keywords in the OK. Also need reasonable arrangement, combination of keywords. A lot of keywords in the title and Web page, even in the short term will bring a lot of traffic, But when the search engine updates, will reduce the website (shop) this keyword ranking weight.

3. E-commerce website (shop) SEO optimization is not only the detailed description of the product is very clear on OK, but also need to be used in the description of reasonable

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tags, reasonable use of bold, and other text features such as oblique, so as to attract a reasonable search engine collection and ranking.

4. E-commerce website (shop) SEO optimization is not only the product name or commodity model or commodity brand as the key words, we also need to search for products from the user's perspective, to investigate those keywords can be easily and quickly to search for goods, but also need a lot of search for the words of the long tail of merchandise, to be prepared.

5. E-commerce website (shop) SEO optimization is not only to do the page beautifully, it's cool, it's awesome. OK, you can attract customers. Please understand that you are not in Taobao or pat on the shop, you need your site to bring traffic, bring customers, bring orders, please keep in mind that although a large number of pages using Flash or pictures are cool, very flashy, But must be reasonable use, at the same time set the text properties of flash or pictures, if there is no setting, search spiders are not understand the content of the page.

6. E-commerce website (shop) SEO optimization is not only the completion of goods, keyword optimization is OK. Also need to see the site (Shop) system features There are no defects, where needs to be modified, enhanced to facilitate customer browsing.

7. E-commerce website (shop) SEO optimization is one of the pages the simpler the better, the less the content of the home page the better. The faster the speed of access to the home page, the better. This is true, but understand that customers enter your site to find the goods they need to buy, even if you have more than one product category, But the customer came in and found only a few items on the home page, some customers will also leave. The simpler the page the better, the less the homepage content the better. is the product of the manufacturer's website needs. As a consumer or consumer-to-consumer type of E-commerce site (online shop), the requirements of the home page as much as possible to your hot goods, the latest products show, Page content is enough, page volume in 50-70k is tolerable.

8. E-commerce website (shop) SEO optimization is not a high PR value of the site on a certain high, high ranking. PR value is only Google to the quality of the site link a certain. The current PR level of the site rankings, the proportion of traffic is getting lower. PR value is just a kind of qualification of stationmaster. It doesn't mean anything. Moreover, at present, Baidu in the domestic search engine market occupies an absolute proportion, as an E-commerce site (shop) operators, the PR value should be rational understanding. Imagine 1 Daily traffic 1000IP,PR 0 e-commerce website (shop), With 1 PR for 1 or 2, but the daily traffic for only dozens of IP e-commerce site (online shop), that more have before (money) way.

9. E-commerce website (shop) SEO optimization is a part of E-commerce site marketing, only this, we attract traffic at the same time, but also need a considerable marketing means to strengthen customer purchase desire and purchase experience.

10. E-commerce website (shop) SEO optimization is not only the above all, also need to constantly expand the content of the product, articles, pictures, animations and so on. Content for the king, only constantly expand the content of fresh goods, search spiders will continue to visit your site every day (shop), increase the collection and ranking.

11. E-commerce website (shop) SEO optimization is not immediately effective, the vertical pole sees the shadow, needs to give the search engine time to read the content on the website, carries on the related rank. If you want to build brand sites in the short term, and have absolute human, material and financial resources, you can try Baidu or Google's bidding rankings, Purchase the flow of the search engine. If you are like me, are in the initial stage of entrepreneurship, the availability of scarce resources, then please remember one word: Time is the key, patience is a virtue!

E-commerce website (shop) SEO optimization: Do you know how to optimize?