KeywordsThe New York Times the Wall Street Journal Apple's official E-book reader
Zhong Intern He Wenwen "The CEO of Penguin has presented the ipad as the future of books in an ipad book demo they've completed." "One weeks ago, Senior media man Fox Lei said in Weibo, Apple CEO Steve Jobs's ipad ibooks Store program began to receive the first gift." "From the Penguin's current children, novels, tourism, Popular science, and other types of application to see: The ipad is really terrible." "The impact of the ipad on electronic reading has been stimulating people's nerves since the launch of a tablet computer called the ipad at the end of January this year," Mr. Jobs said. With the launch of the ipad's first batch of products on the April 3, an ipad E-book reader has also revealed some collaborations, even the introduction of apps, to fancies the "Apple fans". The ipad began accepting online bookings on March 12. AAPL Sanity, a research firm, estimates that the ipad's first-day order is about 120,000, with orders now reaching hundreds of thousands of. Apple's official website information shows that the ipad's first bookings have been emptied as the ipad tablet order is in good shape, causing new orders to be delayed until April 12. Counter-View the domestic electronics market, due to the ipad's great heat, many "shanzhai" manufacturers will also focus on the tablet computer market. At present, many "cottage" factories have begun to actively prepare for the ipad market. However, the problem of pirated e-books, accompanied by the proliferation of "shanzhai" tablets and e-readers, is worrying. Electronic reading features in the publishing and press as early as the ipad was officially released, it was proud of Steve Jobs. "The current E-book reader is worthless compared to the ipad," Mr. Jobs said when he demonstrated the ipad. "From the ipad's Full-color E-book reading experience and the lowest 499 dollar price, it has been directly in the" challenge "international famous online bookstore Amazon last year launched a blockbuster E-book reader Kindle. And, just as the ipad was released, Jobs announced the App Store ibooks Stroe online. ipad users can read and buy e-books at ibooks Store simply by using one of the ebook-reading software ibooks. Apple says it's fun to use the ipad to read books, which are very clear and can be easily leafed. Obviously, Amazon, which has just got a foothold in e-book sales, has had a strong opponent overnight. According to a New York Times report, people who have seen the ipad believe that Apple will not simply offer it as a tool to read news and reading, because it also provides a charging model for content producers. While the ipad is not yet on the market, several publishers are looking for a model to work with the ipad. Recently, the publishing giant Penguin Group has shown some e-books on the ipadEffect, these e-books will be on the shelves in ibooks. As you can see from the demo, the content of the ebook is dazzling and the effect on the ipad is stunning. It's worth noting that the ipad version of E-books is embedded in audio, video and streaming media, making it confusing whether it's a book, a MP3, or a movie. It can be said that e-books on the ipad really achieve the interaction between people and books. The ipad's space for electronic reading is more than just an ebook. Mr Jobs's first demonstration of the ipad's online reading function was to read the electronic version of the New York Times. On the electronic version of the New York Times, which was developed specifically for the ipad, the reading was astonishing: The newspaper layout was still the traditional face, but the place where the photos were placed were embedded in the video, and as long as the touch of the hand touched it, the video on the scene began to play. Critics say future journalists will need to learn to shoot and make videos. At first, the ipad didn't support Flash, making it impossible for users to view some of the highlights in the newspaper. Later, a software company changed the phenomenon. The company has developed solutions that can be applied to their partner's Web site, including Time magazine and The New York Times. The two newspaper Giants have already started using the solution, meaning customers can watch Flash files from the two famous websites on the ipad when they get the ipad. In the face of the New York Times ' collaboration with the ipad, the Wall Street Journal is certainly not idle. At the end of March, The Wall Street Journal also announced that it would work with Apple's ipad to provide a "Wall Street Journal" online subscription service with a monthly registration fee of $17.99. By contrast, the monthly service charge for the Wall Street Journal, which was subscribed to by Amazon's Kindle E-book Reader, was 14.99 dollars. Currently, 6 big advertisers such as Coca-Cola and FedEx have agreed to advertise on the Wall Street Journal's ipad version. E-Reading industry needs "terminal + content" industry chain in the launch of the ipad, "Shanzhai" has quietly appeared. An ipad "clone" image is circulating online, it uses 10-inch display, at first glance, in addition to a little bit of resolution, the product and the ipad is almost the same, it is said that the flat price of 150 U.S. dollars. In addition to the tablet computer "Shanzhai" products, the surging out of a variety of electronic readers also become a scene. There is no doubt that many manufacturers want to have a piece of the future electronic reading market. However, an important issue that is closely related to E-readers is the issue of copyright protection for the content of books that are hosted by E-book devices. E-books can be easily spread through the Internet, if the content of copyright can not be effectively resolved, then the growth of this new industry will bring about a devastating impact on the book market. To this end, in the recent landing in Shenzhen, "2010 World Electronic Paper Technology Conference and Electronic Reader Exhibition", has a professionalThe agency has launched the latest digital rights management solution. This scheme is mainly aimed at data security, which supports multi-user, multiple environment, multiple resources and different encryption and decryption methods, and also facilitates the identification of hardware or system environment. Some e-reader makers believe that the development of this solution is lifting the worries of publishers and content providers. Of course, digital rights Management as the electronic reader market development of the necessary links and trends, its importance is worthy of attention, but also pending the introduction of relevant laws and regulations. Of course, there are some positive examples, such as the domestic publishing agencies are also starting to dabble in the field of electronic reading. Shanghai Century Group has just released the "Cihai Yue Reader", the electronic reader built-in "Cihai" electronic version, with query, search function, in addition to the built-in more than 300 kinds of books. At the same time, according to Dangdang insiders revealed that the current Dangdang has set up an E-book business development group, intends to enter the market area of electronic books. As the leading enterprise of the domestic electronic reader market, "Hanwang paper" in the rapid development, but also in the Open Book Copyright trading solutions. It is understood that the domestic e-book market exists by the terminal manufacturers, operators, Internet content providers led by the situation, but the parties are actively building their content platform, actively integrate content resources. For example, Han Wang's book bookstore, the mobile digital reading base, the grand "Cloud Library" is its platform for the development of E-book market. Among them, according to the Kindle and ipad online bookstore approach, that is, hardware manufacturers to the Content Platform transformation, the establishment of "terminal + content" complete industrial chain, is currently a popular method.
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