e-mail Marketing: The rate of increase in mail opened more than 80% of the EDM cheats

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Mail marketing, this is a mixed marketing method, the detractors feel that the spam in their mailboxes is piling up, they have never read them, and the award-seekers feel that this is an extremely accurate marketing approach, with the customer one-on-one email interaction, more than other ads more impressive, easier to find accurate users;

What the boat wants to say is, don't let us subjectively assume, what how do I, my friend how? We are very small individuals, can not represent the scope of the user community, so the practice is the only criterion of evaluation; Chairman Mao had a saying that "there is no voice without investigation"; ”

Nonsense not much said, straight to dry goods.

The current EDM is usually divided into two types: and their pros and cons;

A, has a precision brand customer database (see the major brands of the company's CRM system)

Excellent: The brand accumulates the user loyalty, the quality is guaranteed, the conversion rate is high;

Inferior: A group of people long-term advertising bombing, processing operation is not good, the transformation is weak not to say, also easy to cause negative effects;

b, there is no customer database, the need for self-help accumulation (see the major civilian silk Marketing group)

Excellent: Self-Help accumulation, the accumulation of fast, grouped form, to avoid long-term focus on advertising bombing, resulting in weak antipathy;

Poor: Self-Help accumulation is more difficult, the user quality can not be guaranteed;

A type of focus, and B-class gap is very far, and the operating direction is not the same, B-class operators belong to the grassroots, there is no large resources, more difficult, so the main purpose of this article is aimed at them, if you are interested in the boat's love electricity quotient 117875080; Or the little xzsay1 public number in the boat, with the feedback of the boat, everyone needs a boat to share the class A alone.

How does the class B work? What is the process? What's the point of raising the probability of opening a message and raising the conversion rate? Don't worry, the boat will be shared with you step-by-step.

1, customer mailbox collection;

There are actually two kinds of segmentation here:

A,qqlist Subscribe to the user's license to send (users just subscribe, will collect your mail); This boat has been repeatedly shared, snow words in the boat blog has related articles, in this not table;

b, through their own website forum, such as customer registration collection, can also be crawled by the software to collect the conditions.

Skill point: According to your product keyword, the classification collects the user group, according to the choice channel, crawls the way, the classification collects the user group, this not only avoids the duplication, but also may the virtuous circulation release.

2, send the filter of the mailbox;

The common free mail platform on the market has Foxmail, 163, QQ, Sina, Sohu, Gmail, 126 and so on;

QQ mailbox is the most efficient send mailbox platform, not one; the more extensive 163, boat own mailbox are used his, just 163 can mass more than 10, and verification code, IP restrictions, what is more troublesome, the most important is easy to be sealed; maybe the boat's view is too subjective, there are other e-mail platform is not found value, friends can go to try, but remember, be sure to select the mailbox that supports SMTP, otherwise can not be sent through Third-party software.

QQ mailbox benefits, more than a little bit, he also supported the "Send separately", that is afraid you are 1000 of people, users receive users to show the user is only a person, the significance of the boat more said it? Everyone wants to be valued.

Before the QQ mailbox also has a new right to upgrade the function of the mail, but now seemingly no, blame pity, or QQ mailbox more cattle;

QQ mailbox is no harm?

QQ Mailbox If we blind hair, too often will lead to the function of shielding SMTP, direct loss is to cause account what the minimum of half a month to seal;

Boat in order to cope with this kind of situation, is generally bought VPN replacement IP, as well as widely registered new Q mailbox, this kind of skill is something, interested to Q Group or micro-letter public number to chat.

3, avoid entering spam

Many friends are most worried about this, send the mail into the customer's trash, into the dustbin is tantamount to being blocked, I would like not to open the garbage bin to check the mail of the customer less pathetic bar, this individual, I said most of the.

So, what do we do? The boat sums up, there are so few

a reliable IP address;

b content less with pictures, accessories, links;

C Prohibit obvious advertising information (such as certificate, promotional activities, etc.)

D Distribute the sending mailbox task evenly;

e mail text to add the relevant documents;

These 5 points, the first 3 points I am afraid to achieve a bit difficult, if not for advertising, in order to promote, who will do EDM? So the first three are more or less unavoidable, we can only do is not too much, can be less, can be streamlined and streamlined, if we can not remove the streamlining, then we will spend more time in D.E two points.

D Distribute tasks evenly: a content, not a mail account doom hair, to send a number of mail sent, and in addition to the boat introduced QQ mailbox, 163, Sina and other mail platform what also may not, this platform this account this IP limit, was into the dustbin, then 3x3x3 frequency, Can increase our chances of not entering the dustbin.

E This boat is supposed to be the essence, what documents to add? That's it.

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Don't ask why, this should be a technical problem, the boat code technology is not very good, can't say a word, this is effective, almost has become the default must be added to do the EDM; the boat itself test results found that there is also the effect, we may wish to try, the above click to see here, please click here to unsubscribe is actually a link, Article inconvenient to bring, how to add this not table, interested in the boat of the love of electricity, or xzsay1 micro-letter Exchange.

4, the editor of the content of the message with title (IMPORTANT!!!)

Content is the core, I think no one will object, nonsense not to say, direct start;

If the content is the core of the EDM, then the title is the core, otherwise the title party or something, also will not lead the coquettish, this water is very deep, separate out to do a tutorial can, involving the crowd characteristics and the use of the temptation of words and so on, too cumbersome, in this does not watch, say a little simple.

How do I edit an EDM header?

Three keywords: simple direct sincerity

Before sharing, first take a look at the negative effect of the title;

Really interested in the needs of friends, the estimated click will be difficult.

So how do we do that? How to surround these three keywords: simple direct sincerity?

Let's just think, what kind of mail do we have the least sensitivity to?

The answer is a friend's mail, friends of the mail, can be better applied to such as three keywords, empty said is always useless, or for example.

Example：

1, man, can you help me?

2, I recently made a website, friends said it is not good-looking, you can help guide, help analysis?

3,xxx, this is the last time I agreed to give you the benefit;

........

The above xxx, is the customer ID, write the user ID, can form a special to send him the feeling, with QQ to send the function, be valued feeling, he will be very decisive click down.

This is a very common mentality, if you do not recognize the specific user ID, can not achieve this function, or similar to the example of 12, the communication between friends; don't think you are not a friend, the customer will wonder who you are? First of all, do not say the curiosity of the click, said the above request for help, The mentality of male better-without, respect and admiration can be exploited.

Concrete content, boat share two points:

1, social proof screenshot;

The most common, is this, they are already xxx, you?

2, Content structure typesetting (copy + map);

Copywriting, not more than 10 words per line, not more than 2-3 words per paragraph, this is the EDM is the most conducive to the user to read the text typesetting (you can use bold, uppercase, down line, etc. to highlight what we want to focus on the show)

With graphics, in addition to the 1th, you can also use some relatively strong text to make pictures, if possible, it is best to put the link to the picture, so the effect will be better.

The article involves too much content, time limit, many places omitted, have the opportunity to add it.

The last boat to say is that the EDM is definitely not, mass spam, is definitely not piling up the commodity information to the user, precision and strategy optimization is kingly.

This article by the Snow Word Boat (http://xzsay.com/) original, reprint please keep the article source