E-sports commentator's suction path

From the well-known "Warcraft" to the "League of Legends" sweeping the world, the rapid development of competitive games, not only the number of players doubled, the entire gaming industry is also showing a boom. Ejaculation announcer this is not a well-known job, in the past two years has been more and more attention. Eloquence famous reputation with a large number of fans, to open up a "money" scene amazing suction Jin Road, the highest monthly income of over one million yuan.

no way no money

Only explain do not make money

Ejaculation narrator's work content is video game tournament commentary or live commentary. As the gaming industry is not enough for the general public, there is no industry in the narrator restrictions and controls, therefore, the gaming player is more likely to show personal charm. They are like eSports stars, as long as good enough, there will be a large number of loyal fans. "Once there is a fame, income will grow geometrically." Zhang Jiechao, a veteran player who once had a storytelling experience, told the Beijing Daily News reporter.

Hero League career explanation 伊芙蕾雅 said that there are two main ways for commentators to accumulate fans, namely online live and recorded. The so-called recording refers to the narrator recording, dubbing, editing gaming 'battle' video, uploaded to the major video sites.

Ejaculation itself can get a limited income. It is understood that the narrator if the contract with the live platform to become a professional anchor, the monthly income of about 3,000 yuan. Record and broadcast, upload is a voluntary act, no income.

"Most commentators initially came up with the idea of ​​sharing their experiences and experiences, and if they wanted to turn their hobbies into 'eating' tools, they needed another way." OH MY GIRL E-sports Club Manager Chen Fang Hui said .

Another find a way out

Accumulate popular open Taobao shop

Due to limited earnings, "fans" have become "gold mines" for gaming commentators. Beijing Commercial Daily reporter found that after some fans have accumulated, most commentators choose to open Taobao shop to make money. In addition, the well-known E-sports commentator was also invited to participate in various activities, such as media interviews, do gaming-related endorsements. According to informed sources, a well-known E-sports commentator has a monthly income of $ 1 million, of which 85% of the revenue comes from its own Taobao shop, 5% for the narrator's contract platform to pay wages and bonuses, left The next 10% for activities such as remuneration and other income.

"E-sports commentator's reputation not only brought a large number of customers Taobao, but also allow the narrator to get their own field tournament gaming tips." Zhang Jie Chao said. Faced with the growing number of narrative businesses, some well-known commentators choose to form a team to help them handle their daily work, "the video team to maintain the influence of the narrator, the sales team will be realized this impact."

On the League of Legends website, there are almost 100,000 times the number of times a gaming description is played on video games. Among them, "Little King" and "Little Cangzong's Highlights" from "Popular King" and narrator Xiao Cang over 2 million times. Beijing Commercial Daily reporter found that the narrator in the video without exception, have introduced their Taobao shop promotions, shelves and other new products, "advertising time" accounted for 10% -25% of the entire video.

In addition to fans, "sought after", but also some manufacturers take the initiative to find the gaming commentator, look forward to working with them. It is understood that well-known E-sports commentator Haitao Taobao shop hundreds of thousands of dollars per month.

Prominent features

Everything depends on strength

More and more people join the e-sports industry to raise gold, but becoming an excellent e-sports narrator is not easy. "You have to play the eSports game yourself, and the narrator can find compelling clips from the 'battle' and make compelling narrative videos." Zhang Jiechao said.

It is understood that many commentators are from professional gaming athletes. "There is a natural advantage for e-sports players to switch to narrators." E-sports players have a low social status and do not have high income. After 23, their ability to think and co-ordinate will deteriorate and their prime time is very short. Know e-sports, change is relatively easy. "Zhang Jie Chao said.

In addition, language expression, personal image and channel promotion ability are also important factors influencing the number of fans. Beijing Business Daily reporter learned that the well-known interpretation of the "League of Legends", that is, by virtue of extraordinary language skills to win many fans love. Has a more northeastern accent of the wisdom of the biggest features is that the team will often ridicule his teammates in the commentary, peers, through the "fun piece" to entertain the audience.

Successfully make their own style of eSports commentator has a reputation, but also attracted a lot of imitators, eSports circle showed a clear homogeneity of the status quo. Female tips are all selling germination 嗲, male explanation is either professional or insignificant. "Zhang Jie super honest. Irene Leiya said: "Now the style of game interpretation is mainly two directions, partial entertaining and partial teaching." In this regard, Chen Fanghui said that the love of gaming is to imitate the not come, this is also those well-known commentary Can insist on doing gaming for many years, and ultimately "daughter-in-law boiled," the reason.

Beijing Commercial Daily reporter Lu Yang trainee reporter laughs / text