E-Government protects electronic commerce

Ms. Zhang, who sits in front of a computer network in Sichuan, may not realize when she pressed the "day cat" site to purchase the next second of the confirmation key, far away in Yiwu China Commodity City (600415, shares bar) of a merchant is likely to start preparing for her shipments.

Yiwu China Commodity City market around the periphery, now gathered around 50,000 network operators. From the commodity city dazzling and inexpensive merchandise, is becoming more and more network business ideal source of goods. Every day, a steady stream of online orders arrived, and a batch of goods were subsequently sent to the country.

This picture is quite different from the imagination of many people. At present, the popular view is that the rise of electronic commerce has caused great impact to the traditional trade market. However, as the largest small commodity wholesale market, Yiwu China Commodity City is actively exploring how to dance with E-commerce, and then embrace e-commerce this trend of unstoppable.

Tangible market and intangible market

"E-commerce, chain distribution has developed rapidly in recent years, in a sense, the impact is subversive." However, the visible and intangible markets are not contradictory. Jinfengping, chairman of Zhejiang China Commodity City Group Co., Ltd. said to the first financial daily.

Zhejiang China Commodity City Group Co., Ltd. (600415. SH, hereinafter called "Commodity City") was established in 1993, is Yiwu China commodity city developers and managers, while operating exhibitions, real estate, hotels, international trade, modern logistics and other business.

In Jinfengping view, the traditional market compared to E-commerce is still a lot of irreplaceable advantages, "professional wholesale market in kind as the basis, see, touch, in the integrity of the system is not very sound status quo, the real market is more easily accepted by customers." On the other hand, the current business-to-business, Consumer-to-consumer more mature, but in terms of business to the business platform, the development of the current is not very mature, more is an information platform, rather than a real trading platform. ”

Public information shows that Yiwu China commodity City existing area of more than 4.7 million square meters, 70,000 shops, 210,000 employees, 210,000 passengers per day, operating 16 major categories, 4,202 categories, 1.7 million single products, by the United Nations, the World Bank and Morgan Stanley and other authoritative institutions known as "the world's largest commodity market."

Jinfengping already in mind outline commodity City E-commerce Blueprint. His idea is to combine the traditional industry of professional wholesale market with the modern information technology, with the help of E-commerce platform, to enhance the influence of the real market, and finally realize the mutual promotion and development of the tangible market and the intangible market.

This is an idea that sounds abstract. But not long ago, commodity city announced and Alibaba's E-commerce platform to reach strategic cooperation, has made a solid step towards this vision.

In accordance with the cooperation agreement reached with Alibaba, commodity City will support shopping mall operators in the cat on the Internet sales, foreign trade platform in Alibaba E-commerce, and encourage mall operators to participate in the Yiwu of Alibaba held in the occasional e-commerce training.

E-Government protects electronic commerce

Commodity city in E-commerce has a greater "ambition." Commodity city will also build E-commerce industry base, in order to attract e-commerce and supporting enterprises to settle in, build network Business park, to come to YIWU development of the network business concessions to provide the place and related services.

Jinfengping hope that through a multi-pronged approach to enhance the mall operators E-commerce awareness and marketing experience, foster the overall atmosphere of e-commerce. Of course, Jinfengping more hope that through cooperation, learn from Alibaba's experience, to build China commodity city's own E-commerce Third-party platform.

This is called "China Commodity City Network" E-commerce platform has begun to operate successfully. Buyers, suppliers and third party participants can complete the entire process of trading activities on the Internet through the platform.

In order to reduce the risk of buyers and suppliers to trade on the Internet, commodity city, together with public security, customs, commodity inspection, industry and commerce and other government departments, the establishment of China Commodity City Network Government support platform, electronic government to protect and monitor e-commerce.

In addition, "China Commodity City Network" includes the market management communication platform, online customer service center, market management internal system, the aim is to do a good job for buyers, suppliers and third-party participants in the service to enhance the competitiveness of China commodity City market services.

"It is easy to build the market and difficult to operate. Now all over the emergence of many small commodity market, but compared with the new market, Yiwu Market has the advantage of the first, the high concentration of goods, and full competition. Jinfengping said, "More importantly, the market development to a certain stage, the market competition more reflected in the Trade service function competition." ”