E Home Jie to e household, the future into the community O2O big Market

Like most people, Pugo first knew E home cleaning was also in this September's Baidu World Congress, Li's recommendation let E home clean reputation big noise. After a period of time, E home Clean received a series of "honor", including many institutions such as the entrepreneurial State to E-home Jie issued high growth awards, but also by coincidence by CCTV13 reported, and even on the majority of the Internet people despise the "news broadcast."

Pugo in the Product Network deputy editor Pengchengjin in November 28 specially interviewed E home clean two principals Nate and Yuntao, and issued on December 1, "An interview with domestic O2O Enterprise E Home Clean: traditional domestic industry or will face change Bureau" interview manuscript, Combined with E home cleaning situation on the domestic O2O faced with the problems and future development of the analysis. This afternoon Pugo met E Home Clean founder Nate, to ask him some of his own concerns, the following for their own several simple thanks.

Let the service aunt get rich first

First of all, there is no need to do too much discussion of the fact that the domestic O2O market is very broad, only Beijing has more than 4,000 registered domestic companies, and compared to internet companies, these domestic companies, although the quality of service is not flattering, but they are mostly profitable to live, which can be seen that the market is The consumption frequency of domestic household is not compared with catering, but it is also a kind of just need; in particular, increasingly large emerging middle-class people, they and their parents do not have the ability to practice and the willingness to do, the demand for home economics is very strong. Unlike their parents, these emerging middle-class people are pursuing higher quality and need a platform to provide high quality and secure housekeeping services.

Under the traditional line of domestic companies, the price is not transparent, service is difficult to standardize, this is the domestic industry is facing a huge pain point. E Home clean do things with a word overview is "Let service good Aunt first rich." In order to achieve this goal, E home Jie first to do is to find a good service to provide the aunt, this work is not easy, this need to go deep into the line to dig a good aunt, involved in a lot of work; and even if the good aunt in advance, in the follow-up cooperation will have a lot of can not meet the expectations, So screening for Auntie is a long process. The internet is good on the one hand, when aunt through E home Jie to provide services, by encouraging aunts and users to evaluate each other, E home cleaner than offline domestic enterprises more efficient screening of high-quality aunt, follow-up slowly set up their own "gold Aunt team."

Screening the quality of the aunt to provide users with high-quality services, which only solved one of the problems, the aunts can through E home Jie "rich" Up is also very important. E Home Jie currently adopted to the Aunt free service fee policy, can provide for the aunts than ordinary domestic company's work remuneration. Moreover, through technical means, E home Jie can according to Aunt's address nearest distribution order, can greatly save aunt's time cost. More importantly, after e home cleaning training, slowly skilled mobile internet aunt, they also mastered the "first rich" skills.

E Home clean Let yourself rich

Of course, let the service good Aunt Rich, if E home clean this platform does not make money, things are difficult to continue. E Home clean at present to Aunt Free, oneself do not make money. As a domestic O2O enterprise, E home Jie to make money through the following three kinds of ways: 1 Low-frequency high service content. The future e home will be cut into the nanny, maintenance, unlock, pipeline dredging and other services, relative to the cleaning hours, the frequency of this type of service is much lower, but the charge is higher, so this part of the service e home Jie will have a certain percentage of the take; 2 high-end hours of work. Compared with cleaning hours, this kind of service from the service object to the service content there is no small difference, so this kind of business costs start high, but also e home clean generate revenue of one way; 3 Referral service. This kind of business at present e home clean has not carried out, but as one of the future profit path. Through the platform to attract passenger flow, and offline domestic business cooperation, the user resources introduced to the partners, both sides to win.

For many users, domestic service is a long-term demand, if there is a certain discount, this part of the user can accept the prepaid purchase domestic gift card. This gift card, foreign Home Economics representative Enterprise Homejoy already in the release, and the effect is good. For e home Jie, if only provide the platform, does not involve the transaction link, it will be difficult to solve by the user and the aunt Partnership to throw off the problem. To this end, E Jia Jie is already doing gift card release preparation, is expected in 3721.html ">2014 year January will be able to online, the capital chain to form a certain degree of control, you can expect E home clean development will be more healthy.

E Home Jie to "e housekeeping", and then cut into the community service market

As mentioned above, E home clean and do not expect through the provision of cleaning services such as money; in the cleaning hours, e home clean do not charge annual fee, not a gain, the purpose is to absorb hours of work, and through the user and Aunt Word-of-mouth propaganda, expand brand influence, increase the number of aunts and users platform. and other users to form the trust of e home clean, then introduce the nanny, repair, unlock, pipeline dredging and other services, such services, the unit price is very high, e home cleaning can be based on a part of the Commission.

E Home cleaning to clean into domestic, become "e domestic" is a reasonable business expansion. Of course, repair, unlock, pipe dredge such services and cleaning compared to more difficult or even greater; 58 with the city, Taobao home, including the big platform can not solve the pain point, but this is precisely the E family clean this kind of start-up company's opportunity. Only to provide information that is not true or false, the domestic industry is difficult to upgrade and healthy development; e Home clean This kind of enterprises through training to improve the quality of domestic services subdivision, this can fundamentally solve the problem. and control of the offline services, E home Jie in and the gold map, Baidu Map, Taobao platform negotiations also have their own capital.

The larger space of imagination in the future is to cut into the broader local community O2O market through domestic economics. Whether it is all kinds of take-away sites, or community services such as 001 and 19e, they have a certain consistency with the ultimate idea of e home cleaning. Through a subdivision of the service to seize the user, and then slowly provide users with "eat and drink Live" one-stop community service. Of course, there is no home to provide a one-stop service, that point of entry is more appropriate and can not be judged. For e home Jie, walk in the community O2O this road, at least the direction is correct.

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