e-mail should be used as the six main reasons for blog communication

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

E-mail is back!

In fact, the mail never left us-just a lot of people in the enjoyment of other media, such as the convenience of RSS, a little ignore the traditional e-mail. RSS as a way to maintain communication with the reader, its life will be long, but some people feel that RSS subscription is the killer of e-mail, many business-type bloggers gradually realized that the message can not be abandoned the media. Here I can share with you the experience of the photo blog I opened on bwe: How email is more effective than RSS.

1. Speaking through data

According to the records, I now have a total of 340,784 subscribers, of which 223,081 are by mail subscriptions, and the other 117,703 through RSS subscriptions, almost 2:1. Although this percentage varies from site to subject. I guess for most blogs this ratio should be all bad, maybe some computer technology, social class site will be the exception.

2. Mail brings traffic

Usually send newsletter on the same day, my site traffic is the largest. Trust to see the chart below, you can easily tell which day I sent newsletter.

RSS certainly brings traffic, but it's a little bit smaller than newsletter, probably because most readers read the article on their readers and don't visit your site.

3. For site advertising, e-mail subscribers are more valuable than other subscribing users

Nesletter Send the same day there is also an interesting thing is that people click the probability of advertising seems to be rising. When I first saw this result, I was surprised because I thought subscribers would only be interested in their own content, even if visiting my blog would be blind to the ads, but I found newsletter release that day, my ad click (CTR) is climbing. The picture below is my advertisement income, the contrast knows newsletter function is still not small.

4. E-Mail can also promote other ways of marketing income increase.

I found that on the day newsletter was released, not only did my advertising revenue increase, but other kinds of marketing strategies also achieved better results. Includes the following three kinds:

Affiliate Promotion for me, newsletter is very suitable for affiliate promotion. I've tried it many times in this way, write an article about a product and send it by mail. Every test was a success. The best way to do affiliate promotion is to combine the blog article with the mail publicity, if less mail publicity, I will definitely lose a lot of money.

Product Publishing If you have products to publish, I find that similar to the Affiliate promotion method is also suitable for the promotion of their own products. Similarly, using blogs and emails (and other media including Twitter) can help you improve your sales, but mail is a key ingredient in your sales.

Direct ad Sales – The last few times I posted ads through newsletter, I got good feedback from advertisers. We have for a big computer brand publicity, blogs and Mail both of these ways, and finally get feedback is, send newsletter the day the effect is the best, get the highest click.

5. The message represents a person who facilitates the establishment of a community relationship.

Sending emails regularly will make people feel more connected to you. I think it's more fun to get an email than to read an article through an RSS feed. Always feel more human, more special. Perhaps because there are many more competitive articles on the RSS reader that can be read, it may be that there is a lot of personal communication in the mail, or that when the other person registers to receive an email, he must tell you some of his personal information, such as his address, and the user does not need to disclose the information on the RSS.

I'm not sure if that's the reason, but every week I get emails from users thanking me for the emails I send them, and I never get a thank-you note from anyone on the RSS feed. Sending newsletters not only generates traffic and money, it gives my users the feeling that they have it. In order to get mail, they have to register as one of them, which is reflected in the mail they sent me, it is "our site."

6. More Convenient mail

I initially used it because my family asked me how I could get updates to my photo blog, and when I told them that they could subscribe to RSS, they didn't react at all, and then they added the email subscription option, and they immediately started subscribing to my blog. If your site offers just one way to subscribe to RSS feeds, you can exclude people like my family, and even more people.

For this reason, I recommend a variety of ways to get your updated information, including RSS feeds, daily emails, weekly emails and Twitter updates, and any media that is relevant to your audience.

Don't forget RSS feeds

I don't want this article to ignore RSS, this is a very good technology, for our site is also very important. It also brings traffic, money, and strengthens our brand, so I guess email is the second choice for bloggers. My personal view is to keep in touch with readers in a variety of ways, like my blog, to make the best use of them.

How do I use email?

Tomorrow I will continue to discuss how I can use e-mail to reach the effect I mentioned above. You can install tools to automatically send emails to users who subscribe to your articles at set times, and creating such a system will make you more productive. By the time I study the emails I send, I'll share with you some tips that will help you earn money and traffic.

Original: http://www.wordpress.la/blogger-email.html