E-mail in which industry average high rate of opening?

E-mail in which industry average high rate of opening? Maybe different people in different industries will give very different answers because the mail marketing is widely used and many people in the industry are full of praise for its high quality and low cost price and efficient communication. shallow. However, according to the long-term tracking statistics of the senior service provider U-Mail mailing list platform staff, the average open rate is the highest in the game industry (see below), is it to make you surprise?

The online games industry has made great strides in recent years. Its growth rate can be described as "almost everywhere." By noticing a large number of customers, we noticed a phenomenon that the Internet is deeply involved in the industries in which its companies operate. They are all very enthusiastic about EDM e-mail marketing. Like Internet finance, e-commerce, online recruitment, online travel reservations and more. Not long ago U-Mail just talked about the next online games business, their e-mail marketing is very unique: most customers through the phone to read the mail. Just regular customers to consult how to do EDM e-mail marketing mobile? We will brief this case about:

Mobile Internet has become so popular that PC users have been left behind for a short period of time. The online games developed by the company are deeply loved by young people. Many young people use their mobile phones to operate on the waiting list, among others, during the work gap , Therefore, the company looking for U-Mail mail bulk platform cooperation, they are worried about the request: the mass mailing should make what kind of improvements in order to adapt to the characteristics of the mobile receiver? In our opinion, objective factors such as screen size and display resolution of mobile devices do restrict the reading speed of users and affect readers 'moods. To win a higher opening rate and attract readers' attention, it is necessary to design mass-mail Form, content performance, copywriting style, etc. to make the appropriate changes in the mail subject, content, fonts, picture selection and other details from time to time set aside to consider the reader's feelings:

First of all try not to use the pictures, pictures slow start up, take up the screen, but also very costly traffic, young people playing mobile phones is unbearable, when the picture fails to download even more disappointing (mobile phone speed than PC, unstable factors ), So try to use a simple, lively and cheerful copy of the statement.

2 specific to the copywriter: fonts do not too many tricks, especially to avoid glare of the tone, but must be structured, multi-sentence, simple and lively, short paragraphs, taking into account the marketing is "online games products," you can talk about some Suspense stories, or fragments of the scene description to seize the reader's eye, causing the interest of further reading.

3. In a short phone screen, when readers open a mass mail, the sender, title, sending time and other items are crowded on a narrow screen, which reminds the sender should pay more attention to the title and the sender The name of the person writing, the number of words to limit the title, and more keywords, more intention to make it more attractive, go straight to the point to point out the main point; sender to understand, it is best to use U-Mail mailing platform "variable" setting function , In the title bar or greeting when using the recipient's name, make him feel warm.

4. If it is to promote products / services, should be prominently displayed in the mail where to buy tips button, because the phone screen space is limited.

5. In the mail design should be more in line with the market's major business, the general public smartphone resolution, learning to use has been accepted by the public mobile phone layout and display effects, such as appstore display interface.

6. Optimize mail format, reduce unnecessary borders, stripes and so on.

The company is very grateful for the suggestions made by U-Mail. Afterwards, the mass mailing activities were repeated several times. Their efforts were summarized and continuously improved. The results were better and better, and the opening rate and click-through rate all rose steadily. U-Mail has long been judged mobile Internet will be the future trend.

For more mailing tips, check out http://www.magvision.com/jiqiaolist.html

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