E-marketing talent gap is big, senior management level talent is the most difficult to recruit

"My main job now is not to expand the size of the business, but to recruit talent." "When you sell 100 clothes in five minutes, Wang, the manager of Ishin Trading Company, is quite stressed," he said. "These two years the company develops very quickly, but the talent gap is getting bigger and larger, especially understands the electronic commerce the marketing talented person, has been not talented, even opens the high salary also difficult to ask for one." ”

Wang suffered embarrassment behind, reflects the Dalian E-commerce industry is now widespread talent predicament, and the reason is far from the talent gap so simple.

A

The biggest gap in electronic marketing talent

"Scarce", Dalian Run Xin Network Technology Co., Ltd. in charge of Chen Yu-ai Use this term to describe the overall situation of Dalian E-commerce talent. As a company that provides outsourced services to electric companies, for nearly 6 months, the number of Chen Yu-ai customers has increased by more than a year.

Business Volume blowout, let Chen Yu aviation unexpectedly, also to his company brought talent predicament. "For example, we need to add one to two customer service personnel for each additional customer, and there is less marketing, design and promotion talent, so we've been hiring, but we've never had the right people." "Chen Yu-ai said.

"At present, the domestic e-commerce talent is very scarce, compared with Beijing, Shanghai, Hangzhou and other cities, Dalian is significantly less, especially e-commerce marketing, design, promotion and other aspects of talent is scarce." Chen Yu-ai told reporters, more and more enterprises to carry out e-commerce applications, these enterprises have obvious employment needs. The electronic commerce uses the traditional economy and the network economy unifies the way carries on the operation, in the past those only has the technical background or understands the business person already to be difficult to satisfy the enterprise to develop the electronic commerce the demand, therefore the electronic commerce talented person's gap is increasing.

b

Top-level talent is the hardest to recruit

Chinahr released the survey report, the next 10 years, China's e-commerce professional talent gap of at least 2 million, enterprises for high-end business professionals needs embodied in the complex, understand the operation, understand technology, this kind of talents mainly involved in E-commerce business operations management, network marketing, customer relationship management.

Song, a senior headhunting consultant at a talent company in our city, told reporters talent scarcity is almost all e-commerce enterprises in Dalian to face the problem, with technical personnel as the main network industry, is suffering from the embarrassment of the scarcity of marketing talent, and even many of the company's CEO has focused on the secret "poach" on.

"The most scarce is the executive level, now there are companies willing to spend double the money from mature enterprises to dig high-end professionals, there is a business out of the annual guarantee of 200,000 Yuan + performance into the preferential treatment of housing, please let us recruit a marketing director, but this position more than half a year has been vacant. "said Miss Song.